High performance skincare calls for sophisticated design identities. Los Angeles-based brand Twiggie & Rose hire Guadalajara-based graphic studio Menta for its branding language. The firm, in turn, takes into consideration its client’s ethos to produce an elegant, playful and minimalist aesthetic.
The star of Twiggie & Rose’s high performance skincare line is the company’s blended “nutrient-rich and anti-inflammatory [facial] oils” that are designed to aid with a cellular turnover. Menta attempts to bring out the helpfully delicate formula of the product and translate it into a functional design. For example, the box boasts “subtle touches of rose gold foil,” which boasts the exquisiteness of Twiggie & Rose’s offering in an incredibly sophisticated manner.
With impeccable attention to detail, the high performance skincare will, without a doubt, make an impression on the shelf.
Key Themes Behind This Trend
- Sophisticated Packaging Designs
- The demand for sophisticated packaging designs will continue to rise as more high performance skincare brands enter the market.
- Collaboration with Graphic Design Studios
- More high performance skincare brands will partner with graphic design studios to create unique and innovative packaging designs.
- Minimalist Aesthetics
- Minimalist aesthetics will be a major trend in high performance skincare packaging design in order to emphasize the purity and simplicity of the product.
Where This Applies
- Beauty and Skincare
- The beauty and skincare industry will continue to grow and innovate with new and improved high performance products and packaging designs.
- Graphic Design
- Graphic design studios will have an opportunity to expand their services to include specialized packaging design for the skincare industry.
- Printing and Manufacturing
- Printing and manufacturing companies will need to adapt to new design trends and techniques in order to create high quality and functional packaging for the skincare industry.
