Design agency GL*TCH created this vibrant packaging for Indonesian D2C beauty brand Featforskin. Targeting Gen Z consumers, the packaging spotlights bold color gradients and is meant to embody the brand's inclusive approach to beauty -- one that is inclusive of skin tone, gender and personality. The packaging also includes gender-fluid-inspired graphics and exaggerated typography.
Challenging current beauty standards while encouraging self love, Featforskin's packaging is bold and daring. Its design will appeal to young consumers seeking skincare products that align with their values and priorities. While product bottles and pots are accented with bright colors and typography, its paper packaging opens to reveal hidden positive messaging like "always look on the bright side."
The brand also shares educational, fold-out pamphlets with e-commerce deliveries, diving deeper into its cruelty-free formulas, its chosen ingredients and its overall brand philosophy.
Key Themes Behind This Trend
- Inclusive Skincare Packaging
- Creating vibrant, bold packaging that embodies an inclusive approach to beauty for Gen Z consumers.
- Gender-fluid-inspired Graphics
- Incorporating graphics and typography that inspire inclusivity and gender fluidity.
- Positive Messaging on Packaging
- Including positive messaging on packaging to encourage self love and positive thinking in customers.
Where This Applies
- Beauty Industry
- Creating inclusive packaging and messaging that challenges traditional beauty standards in the beauty industry.
- Graphic Design Industry
- Developing gender-fluid-inspired graphics for inclusive packaging and brand identity for companies in various industries.
- E-commerce Industry
- Partnering with beauty brands like Featforskin to deliver educational materials that dive deeper into brand philosophy and products.
