Sometimes, packaging can say more about a product than any ad spot, and Mechi Co's minimalist and chic packaging re-design for Wise Personal Grooming tells the brand's narrative seamlessly.
What's interesting about this look is that it's reflective of the product. The pebble on the front symbolizes wisdom, which, as the brand's name suggest, is the main focus of its products – with age comes wisdom. Clean typography is utilized to communicate more about the product, eliciting a chic but somewhat-dreamy effect that's sure to draw the user in. Across all its product bottles, the new packaging showcases the pebble as a central element, effectively reinforcing the brand's core message. This thoughtful redesign by Mechi Co goes beyond aesthetics, actively engaging consumers and aligning the packaging with Wise's brand identity.
Image Credit: Wise Personal Grooming
Key Themes Behind This Trend
- Minimalist Packaging Design
- Mechi Co's minimalist and chic packaging re-design for Wise Personal Grooming showcases a clean typography and a pebble symbol, effectively capturing the brand's narrative.
- Narrative-driven Packaging
- The packaging redesign by Mechi Co for Wise Personal Grooming seamlessly tells the brand's story through the use of a pebble symbol and clean typography.
- Engaging Packaging Design
- The thoughtful packaging redesign by Mechi Co for Wise Personal Grooming actively engages consumers and aligns with the brand's core identity through the use of a pebble symbol and clean typography.
Where This Applies
- Beauty and Personal Care
- Mechi Co's minimalist and chic packaging re-design for Wise Personal Grooming presents disruptive innovation opportunities in the beauty and personal care industry.
- Graphic Design
- The packaging redesign by Mechi Co for Wise Personal Grooming opens up disruptive innovation opportunities in the graphic design industry through its narrative-driven and engaging approach.
- Product Marketing
- The thoughtful packaging redesign by Mechi Co for Wise Personal Grooming creates disruptive innovation opportunities in the product marketing realm through its engaging and brand-aligned design.
