Style icon Kim Kardashian has really come to her own and it is evident from this KKW BEAUTY campaign that celebrates the realities of the female body.
Surely, the intent behind the marketing initiative is to break free from the restrictive stigmas surrounding the physical representation of women of all ages. The photographs for the KKW BEAUTY campaign have been done in a very tasteful manner, isolating parts of the body that are usually of concern to individuals. From then on, the diversity-pushing and expectation-liberating photographs showcase a series of 'flaws' that are normal and should be accepted as features of the beauty and uniqueness of one's body. This includes belly rolls, stretch marks, and cellulite.