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Top 100 Celebs Trends in 2019

From Rapper-Led Fashion Incubators to Climate Change PSAs

— January 26, 2020 — Pop Culture
Celebrities often pave the way for culture and serve as influencers for numerous brands and campaigns, and this list of Celebrity Trends in 2019 highlight some of the most notable products, services and campaigns that famous figures have aligned themselves with.

The Gen Z-favored singer Billie Eilish tackled issues surrounding fame and body positivity in an illuminating and relatable ad for Calvin Klein's #MyCalvin's campaign. Departing from the use of models and other stereotypes seen in underwear ads, this campaign aimed to leverage the authentic nature of the singer to attract a younger demographic. On another note, Maroon 5 front man Adam Levine was named one of L'Oreal's beauty ambassadors, and has been promoting skincare for men, while rapper Kayne West launched a fashion incubator program to offer young talent the opportunity to excel.

For more pop culture ideas in the year ahead, check out Trend Hunter’s 2020 Trend Report.
9.7
Score
Popularity
Activity
Freshness
100
Celebrity-Backed Cannabis Brands
Celebrity-Backed Cannabis Brands
Seth Rogen & Evan Goldberg Initiate the Houseplant Cannabis Brand
<
99
Humorously Entertaining Deepfake Videos
Humorously Entertaining Deepfake Videos
Derpfakes Boasts an Upgrade on the Nicolas Cage Face Swap
<
98
3D-Printed CEO Sculptures
3D-Printed CEO Sculptures
The Beginning of the End by Sebastian ErraZuriz Depicts Tech Legends
<
97
Celebrity-Led Climate Change PSAs
Celebrity-Led Climate Change PSAs
This George Clooney PSA Approaches a Sensitive Topic with Humor
<
96
Reality Star Wine Collections
Reality Star Wine Collections
Kaitlyn Bristowe of the Bachelor is Launching Her Own Wine Line
<
95
Website-Building Web Series
Website-Building Web Series
Wix's Web Series 'Up for Anything' Features Celebrities and Adventure
<
94
Musician-Led STEM-Learning Platforms
Musician-Led STEM-Learning Platforms
OK Go Sandbox Utilizes Music Videos to Clarify STEM Concepts
<
93
Subtle Celebrity-Featuring Commercials
Subtle Celebrity-Featuring Commercials
Charlie Sheen Teases His Rep in This Planters Commercial
<
92
Inclusive TV Opportunity Commercials
Inclusive TV Opportunity Commercials
Netflix's 'Make Room' Advocates for Diversity in Storytelling
<
91
Summery Actress-Developed Wines
Summery Actress-Developed Wines
Sarah Jessica Parker Partnered with Invivo on a Lineup of Wines
<
90
Boy Band Beer Labels
Boy Band Beer Labels
The Jonas Brothers are Featured on a New Coors Light Label
<
89
Athlete-Backed Limited Edition Basketballs
Athlete-Backed Limited Edition Basketballs
The Spalding X Kobe Bryant Boasts Mamba Snakeskin
<
88
Rapper-Launched Hemp Pre-Rolls
Rapper-Launched Hemp Pre-Rolls
Post Malone Debuted the Quality-oriented Cannabis Brand Shaboink
<
87
Dynamic Grocery Delivery Ads
Dynamic Grocery Delivery Ads
Postmates Partners with Martha Stewart for a New 'Postmate It' Ad
<
86
Anime-Informed eSports Collaborations
Anime-Informed eSports Collaborations
SNIPES and mousesports' Apparel Boasts Hip Hop Inspiration
<
85
Luxe Film-Derived Casino Contests
Luxe Film-Derived Casino Contests
Palms Allows Individuals to Win Items from the Unstatus Quo Film
<
84
AI Dinner Experiences
AI Dinner Experiences
Rag & Bone Fall 19 Was Unveiled with an Immersive Dinner & an AI Guest
<
83
Extravagant VIP Passes
Extravagant VIP Passes
JAY-Z's Shawn Carter Foundation Gala Boasted Rolex Watches as VIP Passes
<
82
Cute Inclusive Swimsuit Designs
Cute Inclusive Swimsuit Designs
The Ashley Graham x Swimsuits For All Collab Boasts Retro Vibes
<
81
Interactive AR Playgrounds
Interactive AR Playgrounds
Google Pixel's Playmoji App Boasts Childish Gambino's Dance Moves
<
80
Former President-Backed Food Shows
Former President-Backed Food Shows
Barack and Michelle Obama Will Launch a Food Show for Kids
<
79
Artist-Designed Coffee Accessories
Artist-Designed Coffee Accessories
The Alchemist Art Café Pop-Up Spotlighted Designs by Futura
<
78
CBD-Infused Sparkling Water
CBD-Infused Sparkling Water
MAD TASTY is a CBD Sparkling Water by Ryan Tedder & Interscope Records
<
77
Memphis-Inspired Denim Capsules
Memphis-Inspired Denim Capsules
Levis and Justin Timberlake Launch the Connection Collection
<
76
Singer-Inspired Shoe Designs
Singer-Inspired Shoe Designs
This Iteration of the adidas SPEZIAL Sneakers Honors Liam Gallagher
<
75
Popstar-Made Iridescent Headphones
Popstar-Made Iridescent Headphones
Tove Lo Teamed Up with Urbanears for a Limited Edition Release
<
74
Music-Centric Charity Events
Music-Centric Charity Events
Kanye West Gifts Sneakers to Orphans at the Masulita Children's Home
<
73
Rapper-Branded Cereal Boxes
Rapper-Branded Cereal Boxes
Travis Scott Has His Very Own Astroworld-Themed Reese's Puffs Box
<
72
Female-Led Medical Cannabis Brands
Female-Led Medical Cannabis Brands
Whoopi & Maya Put Emphasis on Relieving Menstrual Discomfort
<
71
Actress-Crafted Stick Cosmetics
Actress-Crafted Stick Cosmetics
Hilary Duff Teamed Up with Nudestix for the Day Dreamer Palette
<
70
Sultry Underwear Parody Ads
Sultry Underwear Parody Ads
James Corden Offers a Hilarious Take on Calvin Klein's Latest Ad
<
69
Designing with Artistic Intention
Designing with Artistic Intention
An Interview with Vic Mensa, Chicago Native, Rapper, & Activist
<
68
Celebrity-Backed Men's Skincare Lines
Celebrity-Backed Men's Skincare Lines
Adam Levine is Announced as the New L’Oréal Brand Ambassador
<
67
Animated Live-to-Film Concerts
Animated Live-to-Film Concerts
LA's the Hollywood Bowl Changes the Little Mermaid Experience
<
66
Charitable Boot-Inspired Sneakers
Charitable Boot-Inspired Sneakers
Vic Mensa and Wolverine Unveil a 1000 Mile Combat Collection
<
65
Artist-Designed Stab-Proof Vests
Artist-Designed Stab-Proof Vests
Stormzy Wore an Article of Clothing That is Designed by Banksy
<
64
Male Nail Polish Ambassadors
Male Nail Polish Ambassadors
Jonathan Van Ness of 'Queer Eye' is Essie’s First Male Ambassador
<
63
Charitable Vegan Food Trucks
Charitable Vegan Food Trucks
The 'I Love You Restaurant' is a Food Truck That Serves the Homeless
<
62
Iconic Uniquely Shaped Guitars
Iconic Uniquely Shaped Guitars
The Prince Estate Makes the Singer's Iconic Cloud Guitar Available
<
61
Gen Z Underwear Campaigns
Gen Z Underwear Campaigns
Calvin Klein's Billie Eilish #MyCalvins Campaign Talks Body Positivity
<
60
Classic Skater-Backed Sneakers
Classic Skater-Backed Sneakers
The New Balance Skateboarding Silhouette is Launched with Jamie Foy
<
59
Rapper-Inspired Chip Flavors
Rapper-Inspired Chip Flavors
Rap Snacks Launches New Flavors Honoring Cardi B and Migos
<
58
Abstract Fine Art Sculptures
Abstract Fine Art Sculptures
Isaac Manevitz Debuts a Strikingly Bold Collection of Sculptures
<
57
Auctioned Failed Festival Merch
Auctioned Failed Festival Merch
Proceeds from Fyre Festival's Merch Will Help Victims of the Scam
<
56
Charitable VIP Tour Experiences
Charitable VIP Tour Experiences
Ozzy Osbourne and Omaze Team Up for a Unique Charitable Experience
<
55
Experiential Modeling Attractions
Experiential Modeling Attractions
Tyra Banks' Modelland Combines Entertainment, Retail & Dining
<
54
Celebrity-Endorsed Ketchup Bottles
Celebrity-Endorsed Ketchup Bottles
Ed Sheeran Has Collaborated with Heinz on a Bottle of 'EdChup'
<
53
Celebrity-Honoring Shoes
Celebrity-Honoring Shoes
The Versace x Concepts Emerald Green Chunky Sneakers Honor Jennifer Lopez
<
52
Humorous Meme-Inspired Apparel
Humorous Meme-Inspired Apparel
Kylie Jenner Creates New Rise and Shine Merchandise Following Memes
<
51
Interactive Sports Theme Parks
Interactive Sports Theme Parks
The Super Bowl Experience of 2019 Will Be Powered by Hyundai
<
50
Basketball-Inspired Reconstructed Sneakers
Basketball-Inspired Reconstructed Sneakers
The Shoe Surgeon's New Creation is Targeted at NBA Fans
<
49
Celebrity-Headed Leather Accessory Campaigns
Celebrity-Headed Leather Accessory Campaigns
Billie Eilish is the Face of This MCM Campaign
<
48
Jewel-Shaped Perfume Releases
Jewel-Shaped Perfume Releases
The New KKW Fragrance Collection is Inspired by Diamonds
<
47
Whimsical Band-Inspired Socks
Whimsical Band-Inspired Socks
Happy Socks' Beatles Collection Will Be Sure to Delight Fans
<
46
Makeup Artist Eyeshadow Collaborations
Makeup Artist Eyeshadow Collaborations
The KKW Beauty x Mario Palette Features Metallic Hues
<
45
High-Performance Galaxy Leggings
High-Performance Galaxy Leggings
Ultracor's Galaxy Leggings are Ideal for the Space Lover
<
44
Stunning Artist-Inspired Turntables
Stunning Artist-Inspired Turntables
Pro-Ject Audio's Artist Range is for Hard-core Audiophiles
<
43
Collaborative Color-Block Shoe Packs
Collaborative Color-Block Shoe Packs
Converse and Tyler the Creator Debut a Contrasting Capsule
<
42
Rapper-Owned Cannabis Companies
Rapper-Owned Cannabis Companies
Drake's Marketing Tactic for More Life Growth Co. is Toronto-Based
<
41
90s Tour Bus Accommodations
90s Tour Bus Accommodations
The Tour Bus from Spice World is an Adventurous Airbnb Accommodation
<
40
Printed Stylish Golf Wear
Printed Stylish Golf Wear
Steph Curry Spotlights Under Armour's Uniquely Designed Golf Collection
<
39
Colorful Celeb Cannabis Brands
Colorful Celeb Cannabis Brands
Leafs by Snoop is a Contemporary Cannabis Label by Snopp Dogg
<
38
Celeb-Inspired Furniture Accessory Posters
Celeb-Inspired Furniture Accessory Posters
IKEA's New Ads Draw Inspiration from Marie Kondo
<
37
TV Host Coffee Shops
TV Host Coffee Shops
Joanna Gaines Just Opened Her New 'Magnolia Press' Coffee Shop in Waco, Texas
<
36
Sizable Graffiti Exhibitions
Sizable Graffiti Exhibitions
BEYOND THE STREETS Spotlights Artists Like REVOK, Murakami, and Vhils
<
35
Rapper-Designed Basketball Jerseys
Rapper-Designed Basketball Jerseys
Travis Scott Takes a Stab at the Houston Rockets Jerseys
<
34
Chic 60s-Inspired Glasses
Chic 60s-Inspired Glasses
RETROSUPERFUTURE Partners with Ghali for Two Italian Eyewear Silhouettes
<
33
K-Pop-Inspired Doll Releases
K-Pop-Inspired Doll Releases
Mattel is Launching a Line of BTS Dolls That are Highly Detailed
<
32
Celebrity-Branded Rubber Clogs
Celebrity-Branded Rubber Clogs
Post Malone Collaborated with Crocs to Produce a Duet Max Clog
<
31
Snack-Themed Mansions
Snack-Themed Mansions
The Life of Cheetos' Chester Cheetah is Revealed Through This Activation
<
30
Racy Black-and-White Fashion Ads
Racy Black-and-White Fashion Ads
Cara Delevingne and Olivier Rousteing Star in a Balmain Campaign
<
29
Celebrity-Led Sophisticated Cannabis Brands
Celebrity-Led Sophisticated Cannabis Brands
The Tyson Ranch Boasts Flowers, Edibles and Extracts
<
28
K-Pop Celebrity-Centric Campaigns
K-Pop Celebrity-Centric Campaigns
Nike Korea Relies on Regional Pop Culture for Its New Campaign
<
27
Celebrity Lifestyle Pop-Ups
Celebrity Lifestyle Pop-Ups
Gwyneth Paltrow Just Opened a Goop Pop-Up Store and Café in Tokyo
<
26
Egg-Inspired Mental Health Ads
Egg-Inspired Mental Health Ads
Hulu Taps the World_Record_Egg for a Positive Super Bowl Message
<
25
Themed Monthly Audio Releases
Themed Monthly Audio Releases
For June, Skullcandy Focuses on the Theme of Empowerment
<
24
Extravagantly Luxurious Casino Spaces
Extravagantly Luxurious Casino Spaces
Palms Casino Resort Looks Toward Multi-Purpose Entertainment
<
23
Knife-Inspired Hair Clips
Knife-Inspired Hair Clips
Vinca Launches a Sharp and Edgy Hair Accessory on Its Platform
<
22
Final Season Teaser Posters
Final Season Teaser Posters
HBO's 20 Game of Thrones Posters are Quite Mysterious & Foreshadowing
<
21
Incredibly Realistic Temporary Tattoos
Incredibly Realistic Temporary Tattoos
Inkbox's New Product is Exclusive to Its Physical Location
<
20
Hip Hop Activism-Inspired Fashion
Hip Hop Activism-Inspired Fashion
dead prez Collaborates with Supreme on a 2019 Fall Collection
<
19
Rapper-Backed Housing Projects
Rapper-Backed Housing Projects
Kanye West's Yeezy Home Project is Focused on Social Good
<
18
Rotating Digital Centerpieces
Rotating Digital Centerpieces
Take That's Concert is Illuminated by a Huge Spherical Installation
<
17
Chic Contemporary Power Fashion
Chic Contemporary Power Fashion
This Inaugural Fenty Collection is Extravagantly Tailored
<
16
Loungewear-Inspired Streetwear
Loungewear-Inspired Streetwear
paq's Spring/Summer 2019 Capsule is All About Cozy Streetwear
<
15
Ultra-Stylish Performance Sportswear Capsules
Ultra-Stylish Performance Sportswear Capsules
Victoria Beckham & Reebok Work on a Slick Launch
<
14
Nostalgia-Inducing Archival Tributes
Nostalgia-Inducing Archival Tributes
OLD CÉLINE Pays Homage to Designer Phoebe Philo's 10 Year Run
<
13
Icon-Inspired Glamorous Sneakers
Icon-Inspired Glamorous Sneakers
Vans is Releasing a Footwear Line That Honors David Bowie
<
12
Members-Only Co-Working Spaces
Members-Only Co-Working Spaces
Spring Place Beverly Hills Boasts a Luxurious & Focused Environment
<
11
Ethereally Monochromatic Sports Collections
Ethereally Monochromatic Sports Collections
The Reebok x Victoria Beckham Boasts Supreme Elegance
<
10
Psychedelic Tie-Dye Band Shirts
Psychedelic Tie-Dye Band Shirts
NOT / APPLICABLE's Tie-Dye Grateful Dead Shirts Honor the 70s
<
9
Tasteful Body-Celebrating Ads
Tasteful Body-Celebrating Ads
This KKW BEAUTY Campaign Highlights Belly Rolls & Stretch Marks
<
8
AI Beauty Editorials
AI Beauty Editorials
Dazed Digital & Kylie Jenner Experimented with Editorial Beauty Makeup
<
7
Rapper-Funded Contemporary Womenswear Lines
Rapper-Funded Contemporary Womenswear Lines
Maisie Wilen's Inaugural Capsule is Funded by Kanye
<
6
Highly Elegant Restaurant Interiors
Highly Elegant Restaurant Interiors
The Lucky Cat Restaurant Boasts a Romantic Atmosphere
<
5
High School-Themed Footwear Events
High School-Themed Footwear Events
This Vans Pop-Up Calls Attention to the Brand's ComfyCush Era
<
4
Gamer-Branded Burritos
Gamer-Branded Burritos
Chipotle Teamed Up with YouTuber 'Myth' to Create the Myth Burrito
<
3
Majestically Expressive Celebrity Portraits
Majestically Expressive Celebrity Portraits
Mark Seliger Captures Elegance at the 2019 Oscar Party
<
2
Humorous Social Media-Referencing Campaigns
Humorous Social Media-Referencing Campaigns
The Instagram Egg Gets a Shout Out in This IKEA Poster
<
1
Arty Recreated Photo Campaigns
Arty Recreated Photo Campaigns
Balmain Channels Janet Jackson Through Cara Delevingne
<