Celebrities often pave the way for culture and serve as influencers for numerous brands and campaigns, and this list of Celebrity Trends in 2019 highlight some of the most notable products, services and campaigns that famous figures have aligned themselves with.
The Gen Z-favored singer Billie Eilish tackled issues surrounding fame and body positivity in an illuminating and relatable ad for Calvin Klein's #MyCalvin's campaign. Departing from the use of models and other stereotypes seen in underwear ads, this campaign aimed to leverage the authentic nature of the singer to attract a younger demographic. On another note, Maroon 5 front man Adam Levine was named one of L'Oreal's beauty ambassadors, and has been promoting skincare for men, while rapper Kayne West launched a fashion incubator program to offer young talent the opportunity to excel.
For more pop culture ideas in the year ahead, check out Trend Hunter’s 2020 Trend Report.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
