The Houseplant cannabis brand is a new Toronto-based company that is a result of a collaboration between actor Seth Rogen and screenwriter Evan Goldberg. The endeavor is an example of how a personal brand can morph into a legitimate business. Both personalities had a hand in the creation of the cult-favorite stoner film 'Pineapple Express,' which will undoubtedly serve as a catalyst that drives consumers to the Houseplant cannabis brand.
To kickstart this entrepreneurial adventure, Seth and Evan join forces with Canopy Growth Corp. who owns 25 percent of the new business and satisfies the role of a venture partner. The brand's famous founders, on the other hand, are careful to make the distinction that they are not paid spokespeople. In its essence, the Houseplant cannabis brand is yet another example of celebrity-turned-CEO.
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