Ricki Lake has officially entered the cannabis industry with the launch of her signature product, "Ricki Lake & Bake," unveiled on Monday, December 3. This collaboration with Stone Road Farms, a California-based cannabis company, marks the talk show icon’s foray into the growing cannabis market, complete with personalized branding.
The "Ricki Lake & Bake" offering features a half-ounce of solventless bubble hash, a premium cannabis product crafted using Stone Road Farms’ sustainable growing practices on its expansive 57-acre farm in Nevada City, California. Adding a unique touch, each pouch is sealed with a custom Ricki Lake sticker, transforming the product into a collectible for fans and enthusiasts.
The new 'Ricki Lake & Bake' product is Lake's tribute to her career and role as a cannabis advocate.
Image Credit: Ricki Lake, Stone Road Farms
Why This Trend Is Growing
- Celebrity-branded Cannabis
- The 'Ricki Lake & Bake' cannabis strain represents a burgeoning trend where celebrities use their brand power to enter and personalize the cannabis market.
- Sustainable Cannabis Cultivation
- The collaboration with Stone Road Farms highlights a trend toward environmentally conscious practices in cannabis farming, catering to consumers who prioritize sustainability.
- Collectible Cannabis Packaging
- Customized product packaging, such as the Ricki Lake stickers, taps into a trend of making cannabis products collectible, enhancing their appeal to loyal fans and collectors.
Industries Being Reshaped
- Cannabis Industry
- Ricki Lake's entry into the cannabis market underscores the industry's continued expansion and diversification, particularly with products that hold celebrity endorsements.
- Sustainable Agriculture
- The partnership with Stone Road Farms emphasizes the growing importance of sustainable farming techniques within the cannabis industry.
- Entertainment Merchandise
- The innovative use of custom packaging that doubles as collectibles blurs the line between entertainment merchandise and cannabis products.
