From Playful Parental Pop-Ups to Digitally Savvy Retail Strategies
Grace Mahas — January 25, 2020 — Business
From playful parental pop-ups to digitally savvy retail strategies, the 2019 retail trends reveal how brands enhance the customer experience in-store in order to drive traffic and win customer loyalty.
One notable 2019 retail trend is the increased presence of digitally native retail concepts. Companies that begin as a brick-and-mortar usually don't have a lot of trouble establishing an online presence, however, the reverse is not always true. Online-first brands, such as Amazon or eBay can face challenges when it comes to building a brick-and-mortar footprint.
To overcome this challenge, these eCommerce retailers have created pop-up spaces to showcase curated items available on their platform. For example, Amazon and lifestyle magazine Refinery29 partnered to launch an in real life popup gift guide that targets the whole family while eBay's 'The New Stand' store spotlights innovative small businesses.
For more business innovations in the year ahead, check out Trend Hunter’s 2020 Trend Report.
One notable 2019 retail trend is the increased presence of digitally native retail concepts. Companies that begin as a brick-and-mortar usually don't have a lot of trouble establishing an online presence, however, the reverse is not always true. Online-first brands, such as Amazon or eBay can face challenges when it comes to building a brick-and-mortar footprint.
To overcome this challenge, these eCommerce retailers have created pop-up spaces to showcase curated items available on their platform. For example, Amazon and lifestyle magazine Refinery29 partnered to launch an in real life popup gift guide that targets the whole family while eBay's 'The New Stand' store spotlights innovative small businesses.
For more business innovations in the year ahead, check out Trend Hunter’s 2020 Trend Report.
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