The interior of the Goop pop-up location in Toronto is incredibly stylish and welcoming.
Goop is Gwyneth Paltrow's brand that makes a variety of clothing, beauty products and home accessories available to consumers. The temporary activation is inserted within an already existing store. The floor plan covers about 1,300 square feet of spaces and the aesthetics are arranged by local design firm Yabu Pushelberg.
For the style of the Goop pop-up, both Goop MRKT Toronto and the commissioned studio opt in for a rich and ethereal presence through an accessible color palette. The elements within the interior tie well with each other, extending a cozy ambiance of a home. The blush palette was selected for its quality of being "a natural, healthy tone that [...] translates well to the brand."