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50 Sustainable Marketing Innovations

From Eco Beer Initiatives to Reusable Water Bottle Pop-Ups

— April 22, 2020 — Eco
These sustainable marketing innovations range from eco-conscious beer brand initiatives to reusable water bottle pop-ups.

Notable alcohol brand initiatives include AB InBev's announcement to integrate electric trucks into its delivery vehicle fleets in an effort to reduce carbon emissions. Additionally, the megabrand recently announced that it will ensure beers from its Budweiser brand in Canada are made using 100% renewable energy.

Other sustainable marketing examples include frozen dessert brand Ben & Jerry's 'Love our World' campaign. Airing last year, the ad raised climate change awareness and was unveiled before the Global Climate Strike that took place last September. The campaign compares our planet's environment as ice cream that is melting, using a simple and powerful visual to drive its sustainable message forward.
7.1
Score
Popularity
Activity
Freshness
50
Humorous Electric-Forward Car Campaigns
Humorous Electric-Forward Car Campaigns
Veloz Taps Arnold Schwarzenegger for an Eco-Friendly Ad
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49
Musical Automotive Ads
Musical Automotive Ads
Audi's Super Bowl Ad Stars Maisie Williams Singing Frozen's Let It Go
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48
Climate-Awareness Festive Ads
Climate-Awareness Festive Ads
Red Cross' Burnt Christmas Tree Pays Tribute to Fires in Australia
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47
Anti-Ocean Plastic Initiatives
Anti-Ocean Plastic Initiatives
Sam Bencheghib Pledged to Run from the East Coast to the West Coast
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46
Zero-Emission Ice Cream Trucks
Zero-Emission Ice Cream Trucks
Nissan and Mackie’s of Scotland Teamed Up to Launch 'Sky to Scoop'
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45
Charitable Fashion Brand Donations
Charitable Fashion Brand Donations
Kering Brands Raised Funds to Fight Australian Bushfires
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44
Exclusive Eco-Friendly Apparel
Exclusive Eco-Friendly Apparel
The (Re)Collection by Diesel x Coca-Cola is Uniquely Distributed
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43
Strong-Man Sustainability Campaign Launches
Strong-Man Sustainability Campaign Launches
Hefty Built a National Campaign Around Martins Licis
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42
Natural Climate Solution Campaigns
Natural Climate Solution Campaigns
Greta Thunberg & The Guardian Launched the #NatureNow Campaign
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41
Eco Medicine Production Ads
Eco Medicine Production Ads
A Hard Pill to Swallow Shows the Industry Role in Water Pollution
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40
Political Jewelry Brand Campaigns
Political Jewelry Brand Campaigns
Tiffany & Co's 'We Stand With Australia' Ad Shows Solidarity
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39
Climate-Centric Ice Cream Campaigns
Climate-Centric Ice Cream Campaigns
This Ben & Jerry's Climate Justice Ad Raises Eco Awareness
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38
Beer Sustainability Commercials
Beer Sustainability Commercials
Tennent's Lager Debuts the 'Because Life is Bigger Than Beer' Ad
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37
Branded Climate Emergency Funds
Branded Climate Emergency Funds
L’Occitane's Restoration Fund Supports Climate Emergencies
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36
Authentic Anti-Consumerism Ads
Authentic Anti-Consumerism Ads
Finn.no Launches Ironic Campaign to Reach Consumers Authentically
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35
Taco Clothing Swaps
Taco Clothing Swaps
Taco Bell Canada Will Give Free Tacos in Exchange for Old Clothing
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34
Moldy Burger Commercials
Moldy Burger Commercials
Burger King Launches an Ad That Spotlights Its Preservative-Free Burger
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33
Responsible Retail Holiday Gifts
Responsible Retail Holiday Gifts
thredUP Launched Thrift Cards as an Eco-friendly Gift Option
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32
Charitable Cosmetic Initiatives
Charitable Cosmetic Initiatives
Lush Cosmetics is Giving Back By Matching Charity Pot Purchases
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31
Nature-Inspired Beauty Activations
Nature-Inspired Beauty Activations
Yves Rocher Debuted a New Store at Toronto’s Sherway Gardens.
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30
Eco Beer Brand Deliveries
Eco Beer Brand Deliveries
AB InBev will Implement Electric Delivery Trucks Starting April 2020
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29
Eco-Focused Rebranding Efforts
Eco-Focused Rebranding Efforts
Danish Crown Debuts New Brand Identity Linked with Sustainability
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28
Branded Climate-Conscious Funds
Branded Climate-Conscious Funds
Lush's Animal Fund Helps Wildlife Affected by the Australian Fires
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27
Sustainable Deli Bag Initiatives
Sustainable Deli Bag Initiatives
Balenciaga & Barneys Give Out Water Soluble Bags for Pride Month
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26
Company-Wide Climate Change Protests
Company-Wide Climate Change Protests
Lush Cosmetics Joins Greta Thunberg To Protest Climate Change
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25
Eco-Focused Retailer Products
Eco-Focused Retailer Products
The SuperValu Eco-Friendly Products are Being Trialled at 12 Stores
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24
Grocery Store-Led Plastic Bans
Grocery Store-Led Plastic Bans
Sobeys is Eliminating Single-Use Plastic Bags in All 255 Stores
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23
Tree Planting Beauty Campaigns
Tree Planting Beauty Campaigns
The Detox Market Launched a Sustainability Initiative
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22
Sustainable Coffee Contests
Sustainable Coffee Contests
Tim Hortons is Introducing a Digital Way to Roll Up the Rim
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21
Eco Beer Brewing Initiatives
Eco Beer Brewing Initiatives
AB InBev Has Announced Budweiser is Now Brewed with Renewable Energy
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20
Sustainability-Focused Virtual Experiences
Sustainability-Focused Virtual Experiences
adidas Created an AR Activation at Its Flagship
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19
Charitable Eco-Friendly Sanitary Subscriptions
Charitable Eco-Friendly Sanitary Subscriptions
Kind Organic Boasts the Fempowered Box for Wateraid
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18
Personal Care Recycling Initiatives
Personal Care Recycling Initiatives
Burt’s Bees & TerraCycle Launched the 'Recycle on Us' Program
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17
Bee-Friendly Adult Videos
Bee-Friendly Adult Videos
Pornhub Cares Launched a BeeSexual Campaign to Protect the Bees
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16
Reusable Water Bottle Pop-Ups
Reusable Water Bottle Pop-Ups
Virgil Abloh and Evian Opened the Drip Drop Pop-up in NYC
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15
Eco-Friendly Parcel Delivery Campaigns
Eco-Friendly Parcel Delivery Campaigns
Sendle Released Limited-Edition Climate Awareness Stickers
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14
Cardboard Drink Packaging Initiatives
Cardboard Drink Packaging Initiatives
Coca-Cola is Eliminating Shrink-Wrap from All Products
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13
Art Collective-Launched Upcycled Sweaters
Art Collective-Launched Upcycled Sweaters
NEW FOUND FORM's Sweaters Boasts Style & Sustainability
<
12
Fast Food Napkin Receipts
Fast Food Napkin Receipts
KFC is Printing Meal Receipts on Tissues with Eco-Friendly Ink
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11
Cut-Out Furniture Ads
Cut-Out Furniture Ads
These Ads Reference the Fact That the IKEA Catalog is Now Online in Denmark
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10
Marine Plastic Soda Packaging
Marine Plastic Soda Packaging
This Recycled Soda Bottle from Coca-Cola is 100% Recyclable
<
9
Eco-Friendly Beauty Pop-Ups
Eco-Friendly Beauty Pop-Ups
Selfridges' Plastic Pollution Pop-Up Supported World Oceans Day
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8
Branded Directional Recycling Signs
Branded Directional Recycling Signs
Coca-Cola Advocates for Ecology by Pointing to the Correct Bin
<
7
Fashion Footprint Calculators
Fashion Footprint Calculators
thredUP Shows How Clothing Habits Contribute to Climate Change
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6
Apple Leather Vegan Handbags
Apple Leather Vegan Handbags
Samara Handbags are Made from Eco-Friendly Apple Leather
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5
Environmental Activist Cafes
Environmental Activist Cafes
Patagonia's Pop-Up Educates on the Climate Crisis & Inspires Action
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4
AR-Enabled Magazine Covers
AR-Enabled Magazine Covers
National Geographic Created Its First Augmented Reality Cover
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3
Zero Waste Grocery Stores
Zero Waste Grocery Stores
Vancouver-Based Nada Grocery Sells Food Without Packaging
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2
Inspirational Sustainability Trails
Inspirational Sustainability Trails
MINI & Kinetic Boast Sustainable Urban Solutions in Novel Ways
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1
DIY Cardboard Home Competitions
DIY Cardboard Home Competitions
Dezeen Helps Launch the Samsung Out of the Box Competition
<