These sustainable marketing innovations range from eco-conscious beer brand initiatives to reusable water bottle pop-ups.
Notable alcohol brand initiatives include AB InBev's announcement to integrate electric trucks into its delivery vehicle fleets in an effort to reduce carbon emissions. Additionally, the megabrand recently announced that it will ensure beers from its Budweiser brand in Canada are made using 100% renewable energy.
Other sustainable marketing examples include frozen dessert brand Ben & Jerry's 'Love our World' campaign. Airing last year, the ad raised climate change awareness and was unveiled before the Global Climate Strike that took place last September. The campaign compares our planet's environment as ice cream that is melting, using a simple and powerful visual to drive its sustainable message forward.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
