Burger King has been known to launch some pretty outlandish marketing campaigns and its latest ad includes a moldy burger. Some might deem the 45-second commercial outlandish, however, the fast-food giant is launching it to call attention to its classic Whopper which has no artificial preservatives, colors or flavors. The burger is now available in more than 400 US restaurants.
The moldy burger is set to Dinah Washington's 'What A Difference A Day Makes.' The Whooper -- with its "plump sesame bun and bright-green lettuce" -- is seen to gradually wilt during a 34-day time period. The end result is described by the New York Post as "stomach-churning bluish-gray fuzz."
As of right now, Burger King has ensured that 90 per cent of its ingredients are completely free of preservatives, colors and flavors.
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