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Top 100 Branding Trends in March

From Heart Health Sparkling Waters to Vagina-Scented Incense

— March 31, 2020 — Marketing
There are many successful initiatives that call consumer attention to a particular product or campaign, however, the March 2020 branding round-up highlights a few aesthetics that are quite surprising and are sure to begin a discussion.

Firstly, Erykah Badu's progressive vagina-scented incense is bound to turn heads. A bold move in terms of marketing, the artist recently launched her online marketplace—BADU WORLD MARKET—where she aims to empower and encourage smaller brands and art collectives.

Secondly, the March 2020 branding list places emphasis on a 45-second Burger King commercial that shows a Whopper, time-lapsing itself into a "stomach-churning bluish-gray fuzz." Although mold is considered to be quite unappetizing, the fast-food establishment uses this bold marketing technique to call attention to the fact that 90 percent of its ingredients are completely free from preservatives.
7.6
Score
Popularity
Activity
Freshness
100
Valentine's Day Coffee Bundles
Valentine's Day Coffee Bundles
Partners Coffee Launches a Special Promotion for February 14th
<
99
Ultra-Moisturizing Lip Balm Rebrands
Ultra-Moisturizing Lip Balm Rebrands
Lypsyl Boasts a Fresh, Contemporary New Aesthetic
<
98
Expanded Oatmilk Dessert Ranges
Expanded Oatmilk Dessert Ranges
The So Delicious Dairy Free Oatmilk Frozen Desserts Range is Tasty
<
97
Brand-Refreshing Soda Flavors
Brand-Refreshing Soda Flavors
Sprite Ginger will Come in Original and Zero Sugar Options
<
96
Vegan-Friendly Baking Chocolates
Vegan-Friendly Baking Chocolates
The Good Dee's Dark Chocolate Chips are 100% Naturally Sweetened
<
95
Contemporary Message Candies
Contemporary Message Candies
Brach's Heart '2' Heart Conversation Hearts Have Phrases Like "YAAAS"
<
94
Oil-Enriched Haircare Products
Oil-Enriched Haircare Products
The Roux Weightless Precious Oils Collection Restores Moisture
<
93
Artisan-Quality Prepackaged Sandwiches
Artisan-Quality Prepackaged Sandwiches
These New Urban Eat Sandwiches Come in Three Tasty Options
<
92
Portioned Flash-Frozen Seafood
Portioned Flash-Frozen Seafood
North Coast Seafoods Boasts a New, Health-Focused 'Naked' Line
<
91
Energy-Boosting Oat Bars
Energy-Boosting Oat Bars
The Grenade Reload Protein Oat Bar Comes in Three Flavor Options
<
90
Vegan Protein-Packed Burgers
Vegan Protein-Packed Burgers
The Trader Joe’s Protein Patties Come in Packs of Two
<
89
Crunchy Mint-Paired Chocolates
Crunchy Mint-Paired Chocolates
The New Mint Maltesers Buttons are Millennial-Targeted
<
88
Batter-Inspired Dough Desserts
Batter-Inspired Dough Desserts
The New Nestle Toll House Edible Cookie Doughs are Indulgent
<
87
Premium Artisan Chocolate Cups
Premium Artisan Chocolate Cups
These New Theo Chocolate Cups Come in Two Flavor Options
<
86
Refreshing Citrus Soda Flavors
Refreshing Citrus Soda Flavors
The Diet Coke Sublime Lime Soda is Ready for Summertime Enjoyment
<
85
Butter-Like Margarine Alternatives
Butter-Like Margarine Alternatives
'Betterine' from Amarlane Foods Boasts Limited Ingredients
<
84
Pocket-Friendly Meat Snacks
Pocket-Friendly Meat Snacks
The Country Archer Pineapple Mini Pork Sticks Come in Packs of Eight
<
83
Prepackaged Ready-to-Heat Beans
Prepackaged Ready-to-Heat Beans
The Uncle Ben’s Beans Come in Four Flavor Options
<
82
Artisan Meat-Free Sausages
Artisan Meat-Free Sausages
The High Peaks Plant-Based Sausage Comes in Four Flavor Options
<
81
Savory Whole-Grain Crisp Snacks
Savory Whole-Grain Crisp Snacks
The Angelic Bakehouse 7 Sprouted Whole Grains Crisps are Tasty
<
80
Sugar-Free CBD Tonic Waters
Sugar-Free CBD Tonic Waters
The Green Stem CBD Tonic Waters Come in Three Flavor Options
<
79
Satisfying Piquant Seed Snacks
Satisfying Piquant Seed Snacks
This New Munchy Seeds Snack is Suitable for Anytime of Day
<
78
Plant-Based Flexitarian Seasonings
Plant-Based Flexitarian Seasonings
The Knorr Vegan Stock Pot Range Includes Three Flavors
<
77
Baking-Inspired Dough Snacks
Baking-Inspired Dough Snacks
The Ben & Jerry's Cookie Dough Chunks Range Has Been Expanded
<
76
Ginger-Packed Health Shots
Ginger-Packed Health Shots
The Reed’s Wellness Ginger Shots Enhance Immune Health and More
<
75
Plastic Glitter Beauty Bans
Plastic Glitter Beauty Bans
Selfridges Pledged to Remove All Plastic-Based Glitter Cosmetics
<
74
Creamy Vegan-Friendly Food Sauces
Creamy Vegan-Friendly Food Sauces
These New Vegan Sauces from The Bay Tree are Versatile
<
73
Annual Valentine's Day Promotions
Annual Valentine's Day Promotions
QDOBA Mexican Eats Continues Its QDOBA for a Kiss Promotion
<
72
Vegan Plant-Derived Cosmetics
Vegan Plant-Derived Cosmetics
These New Raw Sugar Living Products are Available at Target
<
71
Honey-Infused Immunity Gummies
Honey-Infused Immunity Gummies
The Wedderspoon Manuka Honey Immunity Gummies Come in Two Flavors
<
70
Child-Friendly Sugar-Free Sodas
Child-Friendly Sugar-Free Sodas
The Zevia Kidz Sodas Have a Lightly Fizzy Profile
<
69
Heart Health Sparkling Waters
Heart Health Sparkling Waters
The Soul H2O Drink Supports Cardiovascular Health
<
68
Furniture Store Personality Tests
Furniture Store Personality Tests
IKEA Launched a New Instagram Filter with Branded Icons
<
67
Dry Mouth Relief Products
Dry Mouth Relief Products
The GUM Hydral Dry Mouth Relief Range Works Like Natural Saliva
<
66
90s Hip-Hop Duo Cosmetics
90s Hip-Hop Duo Cosmetics
The Milani x Salt-N-Pepa Collection Celebrates the Iconic Female Duo
<
65
Functional Wellness Beverages
Functional Wellness Beverages
The Numi Organic Tea Products are Tasty and Easy to Prepare
<
64
90s Cookie Snack Revivals
90s Cookie Snack Revivals
The Dunkaroos Cookie Snack is Positioned for a Summer 2020 Revival
<
63
Granola-Like Snacking Clusters
Granola-Like Snacking Clusters
The Supernola Snack Clusters Have a Nutrient-Dense Recipe
<
62
Savory Turkey-Packed Snacks
Savory Turkey-Packed Snacks
The Butterball PREMIUM SNACKS are Paired with High-Quality Sides
<
61
Moldy Burger Commercials
Moldy Burger Commercials
Burger King Launches an Ad That Spotlights Its Preservative-Free Burger
<
60
Chocolatey Hummus Brand Dips
Chocolatey Hummus Brand Dips
The Sabra Dark Chocolate Dessert Dip & Spread is Versatile
<
59
Onion-Like Lentil-Based Snacks
Onion-Like Lentil-Based Snacks
Harvest Snaps Crunchions Contain Four Grams of Protein Per Serving
<
58
Cozy Cyber Monday Marketing
Cozy Cyber Monday Marketing
Madewell Calls Attention to Its Deals with a Cozy Instagram Post
<
57
Brown Hair-Targeted Dyes
Brown Hair-Targeted Dyes
The oVertone For Brown Hair Range Now Includes Four New Shades
<
56
Wildlife-Supporting Plant-Based Ice Creams
Wildlife-Supporting Plant-Based Ice Creams
The Roar Plant-Based Ice Cream is Indulgent
<
55
Popped Nutrient-Dense Snacks
Popped Nutrient-Dense Snacks
The KaPop! Snacks are Crafted with Ancient Grains and Premium Flavor
<
54
Flavorful Better-for-You Chips
Flavorful Better-for-You Chips
Al Chipino Tortilla Chips are "The Chip That Needs No Dip"
<
53
Athlete-Approved Protein Supplements
Athlete-Approved Protein Supplements
Ladder Plant Protein is Free from Dairy, Gluten and Soy
<
52
Nutrient-Dense Chocolate Clusters
Nutrient-Dense Chocolate Clusters
The Jacques Torres by Chocolate Orchard are Available at Costco
<
51
Demand-Driven Soda Flavors
Demand-Driven Soda Flavors
Coca-Cola Cherry Vanilla Combines Two Fan-Favorite Varieties
<
50
Poetic Rosé Labels
Poetic Rosé Labels
TAIZO Design & Chondros Loukas Create an Ethereal Aesthetic for Hedylogos Wine
<
49
Sarcastic Adult Candy Packaging
Sarcastic Adult Candy Packaging
The 2020 CandyRific Valentine's Day Heart Tins are Cheeky
<
48
Sustainability-Focused Pouch Packaging
Sustainability-Focused Pouch Packaging
GoGo squeeZ Has Announced New Recyclable Pouch Packaging
<
47
Calming Cold Brew Coffees
Calming Cold Brew Coffees
The Calm Drinks CBD-Infused Cold Brew Coffee Comes in Two Flavors
<
46
Candy-Inspired Biscuit Collections
Candy-Inspired Biscuit Collections
These New KitKat Senses Biscuits Come in Three Flavor Options
<
45
Japan-Exclusive Ice Cream Flavors
Japan-Exclusive Ice Cream Flavors
McDonald's Brings Back Its KitKat McFlurry for a Limited Time
<
44
Animation-Inspired Donuts
Animation-Inspired Donuts
The Rick and Morty x Krispy Kreme Boasts the Pickle Rick Donut & More
<
43
Artisanal Canned Cocktail Ranges
Artisanal Canned Cocktail Ranges
Punchy Drinks Has Unveiled New Flavors and Packaging
<
42
Plant-Based Pork-Like Snacks
Plant-Based Pork-Like Snacks
The PigOut® Pigless® Pork Rinds Have 25 Grams of Protein Per Pack
<
41
Vitamin-Enriched Candies
Vitamin-Enriched Candies
The Maynards Bassetts Superfruit Jellies Contain 30% Fruit Juice
<
40
Branded Streamlined Decluttering Kits
Branded Streamlined Decluttering Kits
thredUP is Giving Out 'Clean Out Kits' for Spring Cleaning
<
39
Beginner-Friendly Cannabis Ranges
Beginner-Friendly Cannabis Ranges
The Tokyo Smoke Starter Kit is Curated with Beginners in Mind
<
38
Supplement-Enriched Granolas
Supplement-Enriched Granolas
The LÜME Wellness Granola Products are Flavorful and Nourishing
<
37
Relaxing CBD-Enhanced Drinks
Relaxing CBD-Enhanced Drinks
The BLNCD Naturals CBD-Infused Sparkling Waters are Flavorful
<
36
Recycled Water Packaging Campaigns
Recycled Water Packaging Campaigns
This New Glacéau Smartwater Campaign Highlights Sustainability
<
35
High-Fashion K-Beauty Collaborations
High-Fashion K-Beauty Collaborations
The Moschino x Tonymoly Collection is Playfully Colorful
<
34
Premium Alkaline Water Refreshments
Premium Alkaline Water Refreshments
The Water Powered by IGNITE Has Electrolytes and Minerals
<
33
Baby Back Rib Bouquets
Baby Back Rib Bouquets
Boston's Market's BAE-by Back Ribs Bouquet is Here for Valentine's Day
<
32
High-Quality Premixed Protein Drinks
High-Quality Premixed Protein Drinks
The Optimum Nutrition Gold Standard Protein Drink is Tasty
<
31
Beer Drinker-Targeted Hard Seltzers
Beer Drinker-Targeted Hard Seltzers
The Evil Water Seltzers Come in Two Tasty Flavor Options
<
30
High-Quality Canned Cocktails
High-Quality Canned Cocktails
The Bombay Sapphire Gin & Tonic Features a Premium Profile
<
29
Peroxide-Free Hair Dyes
Peroxide-Free Hair Dyes
The Splat Hair Color Midnight No Bleach Kit Collection is Being Expanded
<
28
Unlimited Graphic Design Services
Unlimited Graphic Design Services
DesignOve Provides Unlimited Graphic Designs for a Flat Fee
<
27
Home Organization Guides
Home Organization Guides
Michele Delory, a Consultant on the KonMari Method, Partners with eBay
<
26
Smoothie-Inspired Chocolates
Smoothie-Inspired Chocolates
The Bixby & Co. Smoothie Bar Collection is Made with Coconut Milk
<
25
Retro Dairy-Free Ads
Retro Dairy-Free Ads
Chobani Oat's Advertisement References Vintage Milk Marketing
<
24
Bacteria-Balancing Hygiene Products
Bacteria-Balancing Hygiene Products
The Tom's of Maine Prebiotic Personal Care Range is Supportive
<
23
Lazy Egg-Inspired Ramen Packaging
Lazy Egg-Inspired Ramen Packaging
Nissin Top Ramen Launches Packs That Feature Sanrio's Gudetama
<
22
Simplified Skincare Collections
Simplified Skincare Collections
Fabric Skincare Eliminates the Need for Complicated Routines
<
21
Eco Sandwich Packaging
Eco Sandwich Packaging
The Coveris 'RecyclaLite' Recyclable Sandwich Packaging is Lightweight
<
20
Color-Changing Breakfast Cereals
Color-Changing Breakfast Cereals
The Magic Fruity Pebbles Cereal Changes the Color of Milk
<
19
Crowdfunded Ethical Feminine Brands
Crowdfunded Ethical Feminine Brands
TOTM is Now Turning to Consumers to Support Its Global Growth
<
18
Nootropic Performance Energy Drinks
Nootropic Performance Energy Drinks
The ZRO by IGNITE Beverages Come in Four Flavor Options
<
17
Selfie-Ready Beer Bottles
Selfie-Ready Beer Bottles
SelfieBud by Budweiser Was Created with Social Media in Mind
<
16
Sneaker Culture-Inspired Round-Ups
Sneaker Culture-Inspired Round-Ups
eBay & Briony Douglas Call Attention to Popular Shoe Models
<
15
Recycled Cleaning Product Packaging
Recycled Cleaning Product Packaging
The Ecoleaf Post-Consumer Recycled Packaging is Eco-Focused
<
14
Infinitely Recyclable Aluminum Packaging
Infinitely Recyclable Aluminum Packaging
The Ball Corporation aluminum bottle line is Plastic-Free
<
13
Retro-Futurist Shoe Revivals
Retro-Futurist Shoe Revivals
The PUMA Future Rider Model is in Collaboration with Chinatown Market
<
12
Valentine's Day E-Commerce Guides
Valentine's Day E-Commerce Guides
Ahead of the Romantic Holiday, eBay Creates a V-Day Gift Guide
<
11
Shoppable Rentable Housing
Shoppable Rentable Housing
An Aesthetic Pursuit Designs a Shoppable Airbnb in Maine
<
10
Portion Control Pasta Packaging
Portion Control Pasta Packaging
This Spaghetti Packaging by Alesia Lurtcevich Prevents Food Waste
<
9
Sliding Cheese Wheel Packaging
Sliding Cheese Wheel Packaging
The 'El Corazon' Cheese Packaging Maintains Freshness
<
8
Modern Condom Brand Identities
Modern Condom Brand Identities
Durex Boasts a New Aesthetic with the 'One Night Sans' Typeface
<
7
Desert-Inspired Luxury Purse Campaigns
Desert-Inspired Luxury Purse Campaigns
Kendall Jenner Stars in Longchamp’s Spring 2020 Campaign
<
6
Millennial-Friendly Branding Initiatives
Millennial-Friendly Branding Initiatives
The Samsonite Brand is Looking to Attract Millennials
<
5
Satirical Political Fashion Ads
Satirical Political Fashion Ads
The New Balenciaga Editorial for SS20 is a Political Critique
<
4
Eco-Conscious Skincare Packaging
Eco-Conscious Skincare Packaging
SKIN SAPIENS Boasts a Business Model That Focuses on Transparency
<
3
Female Spirit-Inspired Talismans
Female Spirit-Inspired Talismans
The Poet Atticus Joins Pyrrha for a Charitable Jewelry Launch
<
2
Self-Explanatory Fast-Food Campaigns
Self-Explanatory Fast-Food Campaigns
These McDonald's Billboards are the Epitome of Minimalism
<
1
Vagina-Scented Incense
Vagina-Scented Incense
Erykah Badu is Debuting a Progressive Incense Aroma on BADU WORLD MARKET
<