There are many successful initiatives that call consumer attention to a particular product or campaign, however, the March 2020 branding round-up highlights a few aesthetics that are quite surprising and are sure to begin a discussion.
Firstly, Erykah Badu's progressive vagina-scented incense is bound to turn heads. A bold move in terms of marketing, the artist recently launched her online marketplace—BADU WORLD MARKET—where she aims to empower and encourage smaller brands and art collectives.
Secondly, the March 2020 branding list places emphasis on a 45-second Burger King commercial that shows a Whopper, time-lapsing itself into a "stomach-churning bluish-gray fuzz." Although mold is considered to be quite unappetizing, the fast-food establishment uses this bold marketing technique to call attention to the fact that 90 percent of its ingredients are completely free from preservatives.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
