With the recent rise in popularity of branded social media filter personality tests, IKEA has set itself apart with its own Instagram filter to help fans determine: "Which IKEA icon are you?"
The IKEA Instagram filter features 10 different icons including Swedish meatballs, which signifies you are traditional and uncomplicated and enjoy life’s simple pleasures; the FRAKTA bag, which represents a strong, dependable personality that loves to make a bold statement; or the FAMNIG HJÄRTA cushion, that means you are an extrovert socialite who also gives the best hugs -- to name a few.
To find out which IKEA icon you are, go to @ikeauk’s Instagram account, and click on their filters section.
Image Credit: IKEA
What's Driving This Trend
- Branded Social Media Filters
- There are opportunities for businesses to create unique branded social media filters to engage with their audience and promote their brand identity.
- Personality Tests
- Businesses can develop personality tests to help their customers better understand themselves and connect with their brand.
- Iconic Branding
- Brands can use iconic symbols and images to create a strong brand identity and build a loyal customer base.
Who This Affects Most
- Furniture Retail
- Furniture retailers can create interactive personality tests to help customers find furniture styles that match their personal preferences.
- Social Media Marketing
- Marketers can leverage branded social media filters and personality tests to engage with their audience and increase brand awareness on social media platforms.
- Consumer Goods
- Companies in the consumer goods industry can use iconic branding elements to establish a unique brand personality and encourage customer loyalty.
