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Furniture Store Personality Tests

IKEA Launched a New Instagram Filter with Branded Icons

— February 17, 2020 — Marketing
With the recent rise in popularity of branded social media filter personality tests, IKEA has set itself apart with its own Instagram filter to help fans determine: "Which IKEA icon are you?"

The IKEA Instagram filter features 10 different icons including Swedish meatballs, which signifies you are traditional and uncomplicated and enjoy life’s simple pleasures; the FRAKTA bag, which represents a strong, dependable personality that loves to make a bold statement; or the FAMNIG HJÄRTA cushion, that means you are an extrovert socialite who also gives the best hugs -- to name a few.

To find out which IKEA icon you are, go to @ikeauk’s Instagram account, and click on their filters section.


Image Credit: IKEA
Trend Themes
1. Branded Social Media Filters - There are opportunities for businesses to create unique branded social media filters to engage with their audience and promote their brand identity.
2. Personality Tests - Businesses can develop personality tests to help their customers better understand themselves and connect with their brand.
3. Iconic Branding - Brands can use iconic symbols and images to create a strong brand identity and build a loyal customer base.
Industry Implications
1. Furniture Retail - Furniture retailers can create interactive personality tests to help customers find furniture styles that match their personal preferences.
2. Social Media Marketing - Marketers can leverage branded social media filters and personality tests to engage with their audience and increase brand awareness on social media platforms.
3. Consumer Goods - Companies in the consumer goods industry can use iconic branding elements to establish a unique brand personality and encourage customer loyalty.
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