What is the trend of branded social media filters?

There are opportunities for businesses to create unique branded social media filters to engage with their audience and promote their brand identity.

What is the trend of personality tests?

Businesses can develop personality tests to help their customers better understand themselves and connect with their brand.

What is the trend of iconic branding?

Brands can use iconic symbols and images to create a strong brand identity and build a loyal customer base.

What are the implications for the furniture retail industry?

Furniture retailers can create interactive personality tests to help customers find furniture styles that match their personal preferences.

What are the implications for the social media marketing industry?

Marketers can leverage branded social media filters and personality tests to engage with their audience and increase brand awareness on social media platforms.

What are the implications for the consumer goods industry?

Companies in the consumer goods industry can use iconic branding elements to establish a unique brand personality and encourage customer loyalty.

Furniture Store Personality Tests : Which IKEA icon are you

Furniture Store Personality Tests

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IKEA Launched a New Instagram Filter with Branded Icons

Grace Mahas — February 17, 2020 — Marketing

References: instagram

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With the recent rise in popularity of branded social media filter personality tests, IKEA has set itself apart with its own Instagram filter to help fans determine: "Which IKEA icon are you?"

The IKEA Instagram filter features 10 different icons including Swedish meatballs, which signifies you are traditional and uncomplicated and enjoy life’s simple pleasures; the FRAKTA bag, which represents a strong, dependable personality that loves to make a bold statement; or the FAMNIG HJÄRTA cushion, that means you are an extrovert socialite who also gives the best hugs -- to name a few.

To find out which IKEA icon you are, go to @ikeauk’s Instagram account, and click on their filters section.

Image Credit: IKEA

Trend Themes

Branded Social Media Filters — There are opportunities for businesses to create unique branded social media filters to engage with their audience and promote their brand identity.
Personality Tests — Businesses can develop personality tests to help their customers better understand themselves and connect with their brand.
Iconic Branding — Brands can use iconic symbols and images to create a strong brand identity and build a loyal customer base.

Industry Implications

Furniture Retail — Furniture retailers can create interactive personality tests to help customers find furniture styles that match their personal preferences.
Social Media Marketing — Marketers can leverage branded social media filters and personality tests to engage with their audience and increase brand awareness on social media platforms.
Consumer Goods — Companies in the consumer goods industry can use iconic branding elements to establish a unique brand personality and encourage customer loyalty.

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