The Grenade Reload Protein Oat Bar Comes in Three Flavor Options
Michael Hemsworth — January 28, 2020 — Marketing
References: grenade & conveniencestore
The Grenade Reload Protein Oat Bar is a newly announced product from the sports and nutrition brand that seeks to offer consumers with a way to stay fueled throughout their busy day. The snack bars are made with a blend of complex carbohydrates that will help to extend the consumer's feeling of fullness after eating one to stave off hunger between meals. The bars come in three flavor options including Chocolate Chunk, Blueberry Muffin and Billionaires Shortbread.
CEO and Co-Founder Alan Barratt spoke on the new Grenade Reload Protein Oat Bars saying, "Grenade recognises the latest shopper trends within the healthier snacking sector and has identified that consumers want a snack that is not only good for them but is going to be satiating and boost energy levels. With slow release energy from wholegrain oats and all-natural nut butters, Grenade Reload caters to these needs, thanks to its high in protein and fibre levels, as well as its low sugar content.”
CEO and Co-Founder Alan Barratt spoke on the new Grenade Reload Protein Oat Bars saying, "Grenade recognises the latest shopper trends within the healthier snacking sector and has identified that consumers want a snack that is not only good for them but is going to be satiating and boost energy levels. With slow release energy from wholegrain oats and all-natural nut butters, Grenade Reload caters to these needs, thanks to its high in protein and fibre levels, as well as its low sugar content.”
Trend Themes
1. Protein Oat Bars - Brands can innovate by using different protein sources like plant-based protein or insect protein to add unique selling points to their oat bars.
2. Slow-release Energy Snacks - Developing slow-release energy snacks can disrupt the market by targeting consumers who want sustained energy throughout the day without the sugar spike and crash.
3. Healthy Convenience Snacks - Creating healthy and convenient snacks that can be eaten on-the-go can be an opportunity for companies to meet the needs of busy consumers seeking quick, nutritious options.
Industry Implications
1. Sports Nutrition - Companies can expand their product lines by targeting fitness enthusiasts who prioritize protein and energy in their diet.
2. Healthy Snacks - For companies in the competitive healthy snack industry, making use of trending ingredients and emphasizing the nutritional value of their products can lead to success.
3. Convenience Stores - Partnering with convenience stores to offer healthy options like protein oat bars can disrupt the perception that convenience store snacks are always unhealthy.
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