The Grenade Oreo Protein Bar Captures a Classic Flavor
Michael Hemsworth — January 27, 2023 — Lifestyle
References: row.grenade & foodbev
The Grenade Oreo protein bar is a new addition to the Mondelēz International-owned brand's product lineup that's perfect for fans of the namesake sandwich cookie to try out.
The bar boasts a creamy layer of Oreo vanilla flavor creme along with a nougat center packed with cocoa flavor, while the topping of the treat has pieces of sugar-free Oreo cookies. The bar boasts an impressive 21-grams of protein per serving and just one-gram of sugar to make it a decidedly lifestyle-conscious option for consumers to try out as a post-workout treat. The bar is expected to be a hit amongst Millennial consumers with a penchant for the iconic cookies.
Head of Product Rob Page commented on the new Grenade Oreo protein bar saying, "After partnering with Mondelēz in 2021, a collaboration with one of their great products was first on our list to go out and get done. Oreo was the perfect fit. After 18 months of development, we have landed on a product that combines both brands perfectly, in taste and in nutrition. Our hope is the co-branded bar continues the work done by the Grenade brand, delivering added benefits without compromising on taste, while bringing new consumers into Grenade protein bars.”
The bar boasts a creamy layer of Oreo vanilla flavor creme along with a nougat center packed with cocoa flavor, while the topping of the treat has pieces of sugar-free Oreo cookies. The bar boasts an impressive 21-grams of protein per serving and just one-gram of sugar to make it a decidedly lifestyle-conscious option for consumers to try out as a post-workout treat. The bar is expected to be a hit amongst Millennial consumers with a penchant for the iconic cookies.
Head of Product Rob Page commented on the new Grenade Oreo protein bar saying, "After partnering with Mondelēz in 2021, a collaboration with one of their great products was first on our list to go out and get done. Oreo was the perfect fit. After 18 months of development, we have landed on a product that combines both brands perfectly, in taste and in nutrition. Our hope is the co-branded bar continues the work done by the Grenade brand, delivering added benefits without compromising on taste, while bringing new consumers into Grenade protein bars.”
Trend Themes
1. Protein Bar Innovation - The Grenade Oreo protein bar showcases how incorporating beloved flavors and unique ingredients can elevate traditional protein bars, creating exciting new options for consumers.
2. Lifestyle-conscious Snacking - The impressive nutritional profile of the Grenade Oreo protein bar caters to health-conscious consumers, demonstrating the continued demand for snacks that are both tasty and good for you.
3. Co-branded Products - The Grenade Oreo protein bar highlights the potential for successful collaborations between popular brands, enhancing the exposure and appeal of both companies to a wider audience.
Industry Implications
1. Food and Beverage - The protein bar industry will continue to see growth as new and innovative products are introduced, catering to consumer demands for healthier snacking options.
2. Fitness and Wellness - The Grenade Oreo protein bar aligns with the growing trend of fitness and wellness, providing a convenient and tasty post-workout snack option for health-conscious consumers.
3. Marketing and Advertising - Successful co-branded products like the Grenade Oreo protein bar demonstrate the value of strategic partnerships in marketing and advertising, encouraging brands to collaborate for increased exposure and sales.
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