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Low-Sugar Protein Flapjacks

The Grenade Protein Flapjack is Launching in the UK in Three Flavors

— October 1, 2022 — Marketing
The Grenade Protein Flapjack from the Mondelēz International-owned brand is arriving in the UK to offer consumers with a tasty way to increase their intake of protein.

The product is characterized by its vegetarian-friendly recipe that has 11-grams of protein with just 1.4-grams of sugar in each. The product comes in three flavors including Chocolate Chunk, Caramel Overload and Oat'ally Blueberry, which are each crafted with whole grains and nut butters. The products are arriving at Nisa, Spar, WHSmith, Superdrug, Nutrivend and Muscle Finnesse locations this fall for £1.50 each.

Head of Product Robe Page commented on the new Grenade Protein Flapjack saying, "Knowing a thing or two about disrupting categories, this action-packed snack is perfect for consumers, helping them tackle whatever their morning commands – whether they need to battle the daily commute or get their workout done.”
Trend Themes
1. Low-sugar Protein Snacks - Opportunity for companies to create more low-sugar protein snacks with flavorful options.
2. Vegetarian-friendly Products - Opportunity for companies to create more protein-rich vegetarian-friendly products to meet the demands of consumers.
3. Whole Grains and Nut Butters - Opportunity for companies to incorporate more whole grains and nut butters into their products to appeal to health-conscious consumers.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to innovate and offer healthier snacks and incorporate protein, whole grains, and nut butters.
2. Fitness and Nutrition - Opportunity for companies in the fitness and nutrition industry to offer more protein-rich products to meet the needs of fitness enthusiasts.
3. Retail - Opportunity for retail companies to stock and promote low-sugar protein snacks as a healthier alternative to traditional snacks.
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