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Top 100 Marketing Trends in October

From Gym Breakup Promotions to Metaverse Advertising Services

— October 29, 2022 — Marketing
Although the October 2022 marketing trends come from a wide range of sectors — retail, gaming, film and television, food, commerce, and more — many of the businesses within these industries relied on comparable strategies for grabbing consumer attention. Some of the most common trends this October included augmented reality advertising campaigns, virtual try-on retail apps, and immersive in-person pop-ups.

However, one standout theme within this collection came from the exciting world of Web3. In particular, many of this month's most notable trends were related to new metaverse-based advertising tactics. For instance, NFT Plazas recently revealed a brand-new advertising platform for the metaverse that allows brands to mimic the real-life style and quality of of billboards. What this means is that brands can effectively place paid-for advertisements in virtual reality that will sit stationary, much like traditional OOH ad formats.
7.6
Score
Popularity
Activity
Freshness
98
Extra-Spicy Pumpkin Coffees
Extra-Spicy Pumpkin Coffees
The Roasty Buds Coffee Pumpkin Spiciest Coffee is Piquant
<
97
Dessert-Like Protein Milkshakes
Dessert-Like Protein Milkshakes
Barebells Lemon Cheesecake Milkshake Has 26-Grams of Protein
<
96
Seasonal Protein-Packed Coffees
Seasonal Protein-Packed Coffees
Chike Pumpkin Spice Protein Iced Coffee is Functional and Tasty
<
95
Cold Coffee-Inspired Candies
Cold Coffee-Inspired Candies
M&M’s Caramel Cold Brew Taps into the Popularity of Chilled Coffee
<
94
Holiday-Themed Sandwich Cookies
Holiday-Themed Sandwich Cookies
The Oreo Snickerdoodle Cookies are Limited-Edition
<
93
Gym Breakup Promotions
Gym Breakup Promotions
FightCamp is Helping Consumers End their Contract with "Toxic" Gyms
<
92
Hearty Canned Soup Products
Hearty Canned Soup Products
The Pacific Foods Plant-Based Chilis and Hearty Soups are Tasty
<
91
Rum-Doused Chocolate Bars
Rum-Doused Chocolate Bars
Oodaalolly Collaborated with Kasama Rum on Special Batch Chocolate
<
90
Cake-Flavored Cashew Snacks
Cake-Flavored Cashew Snacks
The SkinnyDipped Unicorn Birthday Cake Cashews are a Gopuff Exclusive
<
89
Rebranded CPG Companies
Rebranded CPG Companies
Continental Mills is Changing its Name After 90 Years of Operation
<
88
Ranch-Themed Home Decor
Ranch-Themed Home Decor
The Hidden Valley Home Collection Includes Blankets & Wallpaper
<
87
Fried Dessert-Flavored Ice Creams
Fried Dessert-Flavored Ice Creams
The Doughlicious Dough Chi Cinnamon Churro is Indulgent
<
86
Playful Halloween Candy Ranges
Playful Halloween Candy Ranges
The Latest Hershey's Candy Range Includes Old and New Favorites
<
85
Dukkah-Inspired Food Toppings
Dukkah-Inspired Food Toppings
Ami Ami Boasts a Collection of Nut, Seed, and Spice Toppings
<
84
Savory Mess-Free Prepackaged Sandwiches
Savory Mess-Free Prepackaged Sandwiches
Smucker’s Uncrustables Now Come in Meat and Cheese Flavors
<
83
Pumpkin Spice Latte Rings
Pumpkin Spice Latte Rings
Angelic Diamonds Created the World's First PSL-Inspired Engaement Ring
<
82
Autumnal THC Gummies
Autumnal THC Gummies
The Good Day Farm Baked Apple Pie Gummies are Tart and Sweet
<
81
Extravagant Chocolate Bars
Extravagant Chocolate Bars
Tcho's Origins & Pairings Gift Box is a Tasty Experience
<
80
Nutty Wafer Cereals
Nutty Wafer Cereals
The Kellogg's Little Debbie Nutty Buddy Cereal Offers a Nostalgic Treat
<
79
Retro Cardboard Sneaker Packaging
Retro Cardboard Sneaker Packaging
atmos and adidas Join on the ADIMATIC OG Shoebox Design
<
78
Protective SPF Lip Balms
Protective SPF Lip Balms
Stream2Sea's SPF Lip Balms Come in Cucumber Mint and Cherry Vanilla
<
77
Extra-Thick Dipping-Friendly Chips
Extra-Thick Dipping-Friendly Chips
Tostitos Hearty Dippers Prevent Breakage When Dipping
<
76
Mushroom-Inspired Skin Hydration Sets
Mushroom-Inspired Skin Hydration Sets
Herbivore Botanicals Launches a Powerful Hydration Duo
<
75
Hotel-Run Mindful Festival Events
Hotel-Run Mindful Festival Events
1 Hotel Toronto Ran a Number of Events During the TIFF
<
74
Red Light Therapy Machines
Red Light Therapy Machines
The 'RejuvaliteMD Red Light Therapy Machine' is Incredibly Versatile
<
73
Satiating Plant-Based Snack Straws
Satiating Plant-Based Snack Straws
Hippeas Veggie Straws Come in Three Flavors
<
72
Biometric Candy Safes
Biometric Candy Safes
Starburst's First "Un-Share" Packs Encourage Fans to Put Themselves First
<
71
Vegan-Friendly Advent Calendars
Vegan-Friendly Advent Calendars
The HAPPI Advent Calendar is Contained in Plastic-Free Packaging
<
70
Metaverse Restaurant Menus
Metaverse Restaurant Menus
Garlic Guajillo Steak Launched in Roblox's Chipotle Grill Simulator
<
69
Halloween-Themed Popping Candies
Halloween-Themed Popping Candies
These Hilco Treats are Perfect for Halloween Enjoyment
<
68
QSR Drive-Thru Weddings
QSR Drive-Thru Weddings
The McDrive Thru Wedding in Sweden Allowed 60 People to Tie the Knot
<
67
Imaginative Liqueur Metaverses
Imaginative Liqueur Metaverses
Hpnotiq's #HPNOVERSE Invites Adults into the Metaverse
<
66
Nighttime Anti-Aging Sets
Nighttime Anti-Aging Sets
Herbivore Botanicals’ Wrinkle-Smoothing Set is Vegan and Cruelty-Free
<
65
Upcycled Limited Collection Campaigns
Upcycled Limited Collection Campaigns
Red Wing's Campaign Has "All Been Seen, Heard & Worn Before"
<
64
Festively Inspired Snack Candies
Festively Inspired Snack Candies
The Latest Mars Wrigley Christmas Products Have Been Unveiled
<
63
Fake Tomato Sauce Blood
Fake Tomato Sauce Blood
Heinz Tomato Blood Ketchup Returns for Halloween Season
<
62
Donut-Filled Halloween Buckets
Donut-Filled Halloween Buckets
Tim Hortons Has a New Trick-or-Treat Bucket Filled with 31 Timbits
<
61
Expansive Halloween Retail Collections
Expansive Halloween Retail Collections
Target Launched its 2022 Halloween Set with 100+ Products
<
60
Boldly Flavored Cream Cheeses
Boldly Flavored Cream Cheeses
Philadelphia Intense Cream Cheese Has a Gourmet Recipe
<
59
Replenishing Haircare Collections
Replenishing Haircare Collections
This Authentic Beauty Concept Line Delivers Energy & Strength
<
58
Youth-Enhancing Multi-Action Creams
Youth-Enhancing Multi-Action Creams
INVITY's Youth Activating Cream Concentrate is Science-Powered
<
57
Spiced Sunflower Seed Snacks
Spiced Sunflower Seed Snacks
DAVID Frank's RedHot Jumbo Sunflower Seeds are Bursting with Flavor
<
56
Plant-Based Protein Snacks
Plant-Based Protein Snacks
The JUNKLESS Plant Power Crispy Chewy Protein Bars Come in Two Flavors
<
55
Pizza-Inspired Artworks
Pizza-Inspired Artworks
Little Caesars Celebrates National Pepperoni Pizza Day with a "Galleroni"
<
54
Flavor-Packed Cooking Concentrates
Flavor-Packed Cooking Concentrates
Campbell's FlavorUp!™ Comes in Three Flavors
<
53
Nourishing Purple Shampoos
Nourishing Purple Shampoos
DESIGNME Has Launched Its Innovative Fab.ME Blonde Shampoo
<
52
Beauty School Pop-Ups
Beauty School Pop-Ups
Pinterest is Launching an In-Person Beauty School in London
<
51
Monstrously Stuffed Marshmallows
Monstrously Stuffed Marshmallows
The Stuffed Puffs Monster Marsh are Spooky and Delicious
<
50
Nutritious Canned Lattes
Nutritious Canned Lattes
Pop & Bottle's Variety Pack Gives One a Taste of the Full Beverage Range
<
49
Hair Brand-Backed AR Lens
Hair Brand-Backed AR Lens
TRESemmé and Snapchat Collaborate to Create an AR Lens
<
48
Adult-Only Building Block Events
Adult-Only Building Block Events
Lego Late Sessions Combine Building Activities & Entertainment
<
47
Complexion-Improving Skincare Sets
Complexion-Improving Skincare Sets
Herbivore Botanicals’ C Stars Brightening Set is Powerful
<
46
Unstainable White Robes
Unstainable White Robes
Heinz's Unstainable Thobe Helps People Enjoy Condiments Without Fear
<
45
Hot Sauce Flasks
Hot Sauce Flasks
The Fiesta Flask Holds Both Tequila and Hot Sauce
<
44
Soccer Soda Brand Campaigns
Soccer Soda Brand Campaigns
This Coca-Cola World Cup Marketing Campaign is Launching Now
<
43
Asian-Flavored Ice Cream Ranges
Asian-Flavored Ice Cream Ranges
Sweety Ice Cream Works with Tastes of Vietnamese Coffee and More
<
42
Ultra-Limited Collaboration Perfumes
Ultra-Limited Collaboration Perfumes
Guerlain x Yves Klein L'Heure Bleue Perfume is Luxe
<
41
Immersive Back-to-School Pop-Ups
Immersive Back-to-School Pop-Ups
Sprayground's NYC Pop-Up Invites Visitors to Travel Back in Time
<
40
Fashion-Inspired Toaster Pastries
Fashion-Inspired Toaster Pastries
The Pop-Tarts x Depop Box Features a Random Flavor Assortment
<
39
Immunity-Supporting Smart Superfoods
Immunity-Supporting Smart Superfoods
ARMRA Relies on a Very Special Ingredient—Colostrum
<
38
Wine-Themed Pet Costumes
Wine-Themed Pet Costumes
Franzia Wines x BARK Collaborated on a Dog Costume and Toy
<
37
100-Yard 3D Screen Ads
100-Yard 3D Screen Ads
URW Partners with SKKN BY KIM to Launch Massive Digital Activation
<
36
Black Sesame Snack Boxes
Black Sesame Snack Boxes
Bokksu's Premium Black Sesame Box is Unique and Delicious
<
35
Low-Cost Health Supplements
Low-Cost Health Supplements
OhGood! Gummy Vitamins are Exclusively at Dollar General
<
34
Metaverse Fragrance Experiences
Metaverse Fragrance Experiences
Fortnite & Armani Beauty Fragrance are Promoting Scents for Men
<
33
Sweet Holiday-Themed Almonds
Sweet Holiday-Themed Almonds
Blue Diamond Almonds are Launching Two New Holiday Flavors
<
32
Collaborative Premium Cocktail Lines
Collaborative Premium Cocktail Lines
Slurp & Laneway Distillers Foster Elevated Drink Experiences
<
31
Award-Winning Mezcals
Award-Winning Mezcals
Mezcal Campante Joven is Slick, Tasty and Offered in Modern Packaging
<
30
Anti-Aging Acne Serums
Anti-Aging Acne Serums
La Roche-Posay Effaclar Salicylic Acid Acne Treatment Serum is Effective
<
29
Humanizing Furniture Catalogs
Humanizing Furniture Catalogs
The IKEA Life Collection 2022 Shares Why Products are Resold
<
28
Low-Sugar Ice Cream Treats
Low-Sugar Ice Cream Treats
These Nestlé-Froneri Ice Creams Will Feature Resugar Synergy
<
27
Back-to-School Metaverse Campaigns
Back-to-School Metaverse Campaigns
Kickers UK Created a Kids' Footwear Campaign Through Roblox
<
26
Walk-In Freezer Concept Stores
Walk-In Freezer Concept Stores
Sainsfreeze Shows Customers How to Freeze Foods & Reduce Waste
<
25
Teddy Bear NFTs
Teddy Bear NFTs
Build-A-Bear is Entering Web3 with Its First NFTs
<
24
Sustainable Natural Face Balms
Sustainable Natural Face Balms
Burt's Bees Debuts Two Face Balms to Hydrate and Soothe
<
23
Algae-Enhanced Eye Cream Sets
Algae-Enhanced Eye Cream Sets
Biossance's Marine Algae Eye Creams Feature Award-Winning Formulas
<
22
Advanced Beauty Supplements
Advanced Beauty Supplements
INVITY's Ultimate Polyphenols Support Eyes and the Heart
<
21
Nostalgic Kidult Meals
Nostalgic Kidult Meals
McDonald's x Cactus Plant Flea Market Made Happy Meals for Adults
<
20
Fan-Favorite Coffee Creamer Giveaways
Fan-Favorite Coffee Creamer Giveaways
Coffee mate Frosted Gingerbread Creamer is Back
<
19
Bullet-Resistant Leisurewear
Bullet-Resistant Leisurewear
Mother Goods' Leisurewear Brings Awareness to Gun Violence
<
18
Dynamic Metaverse Billboards
Dynamic Metaverse Billboards
Roblox is Allowing Brands to Put 3D Promos in Virtual Worlds & Games
<
17
Metaverse Cannabis Labs
Metaverse Cannabis Labs
ACS Laboratory is the First Cannabis Testing Facility in the Metaverse
<
16
Glow-in-the-Dark Wine Labels
Glow-in-the-Dark Wine Labels
19 Crimes Wine is Showcasing Spooky Halloween Branding
<
15
Plastic-Free Beer Packaging
Plastic-Free Beer Packaging
The Heineken Green Grip is Made with 100% Recyclable Cardboard
<
14
Metaverse Advertising Services
Metaverse Advertising Services
'NFT Plazas' Announced a Billboard Advertising Platform
<
13
Metaverse Branding Playbooks
Metaverse Branding Playbooks
Revieve Debuts 'The Complete Metaverse Playbook for Beauty Brands"
<
12
Sustainable Cleaning Kits
Sustainable Cleaning Kits
The LUUM Starter Kit is a Great Introduction to the Brand
<
11
Brooding Black-Colored Condiments
Brooding Black-Colored Condiments
Heinz Scarily Good Black Garlic Mayo is Vegan-Friendly
<
10
AR Runway Experiences
AR Runway Experiences
Vogue & Snap Created Custom Augmented Reality Experiences for Vogue World
<
9
Metaverse Modeling Avatars
Metaverse Modeling Avatars
Photogenics' Avatar Devision Helps Models Monetize in the Digital World
<
8
Ethical Neighborhood Convenience Stores
Ethical Neighborhood Convenience Stores
The Goods Mart is a Curated Better-for-You Store
<
7
Beer-Cooling Billboards
Beer-Cooling Billboards
This Heineken Billboard Chills Beer with Solar Energy
<
6
Fun-Filled Toy Metaverses
Fun-Filled Toy Metaverses
Walmart Land and Walmart’s Universe of Play Offer Immersion on Roblox
<
5
Vegan Anti-Odorants
Vegan Anti-Odorants
Nuud is a Sustainable and Clean Alternative to Traditional Deodorants
<
4
Sheep-Surrounded Sleep Domes
Sheep-Surrounded Sleep Domes
The 'Shleep Sanctuary' is a Real Place to Count Sheep
<
3
Plastic-Replacing Packaging Sleeves
Plastic-Replacing Packaging Sleeves
The Mondi 'Hug&Hold' Paper Packaging Replaces Shrink Wrap
<
2
Smartphone Seating Campaigns
Smartphone Seating Campaigns
This Samsung Galaxy Z Flip 4 Promotion Takes Over Bus Shelters
<
1
AR Fashion Pop-Ups
AR Fashion Pop-Ups
ZERO10 + Crosby Studios Set Up a Shop with Digital-Only Clothing
<