Although the October 2022 marketing trends come from a wide range of sectors — retail, gaming, film and television, food, commerce, and more — many of the businesses within these industries relied on comparable strategies for grabbing consumer attention. Some of the most common trends this October included augmented reality advertising campaigns, virtual try-on retail apps, and immersive in-person pop-ups.
However, one standout theme within this collection came from the exciting world of Web3. In particular, many of this month's most notable trends were related to new metaverse-based advertising tactics. For instance, NFT Plazas recently revealed a brand-new advertising platform for the metaverse that allows brands to mimic the real-life style and quality of of billboards. What this means is that brands can effectively place paid-for advertisements in virtual reality that will sit stationary, much like traditional OOH ad formats.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
