1 Hotel Toronto, which markets itself as a mission-driven, luxury lifestyle hotel and "the city's first sustainable sanctuary," ran a number of events during this year's Toronto International Film Festival (TIFF).
1 Hotel Toronto presented the Hollywood Reporter TIFF Photo Studio, the Entertainment Weekly Awards Party, and a photo-ready installation by local artist Timberlost.
To balance the festivities, 1 Hotel Toronto also hosted a Wellness Lounge, in collaboration with HigherDOSE and SKINBYVEE. Guests were able to enjoy HigherDOSE's #1 best-selling infrared sauna blanket, followed by a facial from Vee Mistry—the celebrity facialist and esthetician—who used her one-of-a-kind gua sha cryo stick therapy, microcurrent, ultrasonic wavelength and LED lights.
Other wellness-focused activations hosted by 1 Hotel Toronto included the DOSELounge Pop-Up, the Escape at 1: Red Carpet Ready Package, the Get Centered - HigherDOSE Breathwork Class, and the Ride Cycle Club.
Image Credit: 1 Hotel Toronto
1 Hotel Toronto Ran a Number of Events During the TIFF
1. Sustainable Luxury Hotels - Luxury hotels are increasingly adopting eco-friendly practices, offering business professionals in the hospitality industry the opportunity to engage in sustainable initiatives and create competitive advantage.
2. Wellness-focused Pop-up Events - The incorporation of wellness pop-ups and workshops at events offers a disruptive opportunity for business professionals to enhance event experiences, promoting attendee relaxation and rejuvenation.
3. Celebrity-endorsed Wellness Experiences - The collaboration of luxury hotels and events with celebrity wellness experts presents business professionals with the opportunity to expand marketing reach and generate increased interest in their offerings.
1. Hospitality - The hospitality industry can capitalize on the increasing trend of sustainable and wellness-focused initiatives to differentiate their properties and attract new clientele.
2. Event Management - Organizers in the event management industry can integrate wellness-focused experiences and sustainable habits into their events to appeal to a growing market segment that values holistic well-being.
3. Wellness Technology - The wellness technology industry has the potential to partner with luxury hotels, offering innovative well-being solutions to enhance guests' experiences and create unique market offerings.