Shangri-La Toronto launches its 'Eat, Play, Love Campaign,' a thoughtfully curated series of experiences inspired by the 15th anniversary of Eat, Pray, Love. Running through December 31, 2025, the campaign invites guests to engage with Toronto through the lenses of flavor, discovery, and self-care.
To begin, 'Eat' offers a chef-guided, 90-minute tour of St. Lawrence Market, paired with a $100 gift card for culinary exploration. Next, 'Play' immerses guests in a 120-minute stingray encounter at Ripley’s Aquarium of Canada, featuring behind-the-scenes access and commemorative keepsakes. Finally, 'Love' presents a tranquil 'Bath Butler Experience,' complete with a custom-drawn bath, $100 in-room dining credit, and curated film-night treats.
Together, these experiences offer a balanced retreat where each day moves seamlessly from exploration to comfort. Through this campaign, Shangri-La Toronto blends urban vibrancy with personalized luxury, offering a meaningful and memorable stay for travelers of all kinds.
Image Credit: Shangri-La
What Makes This Trend Stand Out
- Culinary Tourism
- Hotels embracing culinary tours can revolutionize local food economies by connecting travelers with authentic, sensory dining experiences.
- Experiential Hospitality
- Curating unique activities, like aquatic encounters, fosters immersive stays that differentiate hotels in a saturated market.
- Wellness and Self-care Getaways
- Integrating wellness-focused experiences within hospitality offerings can attract travelers seeking rejuvenation and mental reprieve.
- Culinary Tourism
- Hotels embracing culinary tours can revolutionize local food economies by connecting travelers with authentic, sensory dining experiences.
Sectors Adopting This
- Travel and Hospitality
- The hospitality sector can capitalize on themed experiences to enhance guest engagement and differentiate brand offerings.
- Food and Beverage
- Merging culinary excursions with accommodations enables food businesses to co-create unique community-linked travel experiences.
- Filmmaking and Media
- Cross-industry collaborations, inspired by films, offer media companies new avenues for experiential storytelling and audience engagement.
