Holistic premium brand Authentic Beauty Concept boasts a powerful Replenishing haircare capsule for damaged and tired hair. This eclectic collection is comprised of a cleanser, a conditioner, a spray conditioner, a mask, a hair essence, and a balm. The formulas are co-created with experienced hairdressers and are specifically designed to give one a boost of energy and strength. Maple and Pecan are key ingredients in Authentic Beauty Concept's Replenishing haircare collection. They work in tandem to nourish and soothe, as well as moisturize the hair and scalp. Additionally, these agents have antioxidant properties and can fight inflammation.
Authentic Beauty Concept also infuses its energizing haircare capsule with "a premium fragrance" with woody undertones that foreground "soft and luminous waves of solar frangipani blossom and milky jasmine petals wrapped in the sweet sensuality of maple syrup, black sandalwood, and pecan nut."
Image Credit: Authentic Beauty Concept
Key Themes Behind This Trend
- Holistic Beauty
- Opportunity to invest in natural, eco-friendly and sustainable beauty products
- Co-creation
- Opportunity to involve experienced professionals in creating innovative products
- Personalized Haircare
- Opportunity to create customized haircare products based on specific hair needs
Where This Applies
- Beauty and Personal Care
- Offers opportunity to develop natural and holistic haircare products
- Professional Haircare
- Provides opportunity to involve experienced hairdressers in product development
- Luxury Beauty
- Opportunity to create premium and personalized haircare collections for high-end consumers
