Colorful beauty packaging is one strategy that contemporary brands use to stand out on shelves and online.
Recognizing the appeal of three monochromatic formulas, Herbivore Botanicals embraces the pink hues of its Cloud Cleanser, the bright yellows of its Vitamin C + Turmeric Serum, and the inviting blue of its LAPIS Face Oil. The brand offers these eye-catching products in translucent bottles and with minimalist labels. The kit, on the other hand, does embrace some playful design elements and a nice gradient.
Colorful beauty packaging is a must for Drunk Elephant. The brand adorns its white containers with bright pops of color. From the green of the Cocomino™ Glossing Shampoo to the pink of the new T.L.C. Sukari Babyfacial™, the subtle embrace of nuance definitely creates a stand-out effect.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
