Marc Jacobs' Perfect fragrance for women was inspired by Marc Jacobs' own "I am perfect as I am" mantra and tattoo and it is said to offer a scent experience that's both playful and unexpected. In this same spirit, the brand launched a fragrance campaign for Perfect that stars a mix of models and consumers.
The campaign boasts a vibrant collage style and it's accompanied by words that express "Perfect As I Am." The consumers who were chosen to participate following a social media casting call appear in the campaign alongside industry names like Lila Moss, the daughter of Kate Moss, Alek Wek, Akon Changkou and others.
The packaging for Perfect has a crystal-cut cap that's adorned with eclectic, colorful charms.
Image Credit: Marc Jacobs