JVN—the hair brand by beloved celebrity and TV personality Jonathan Van Ness—has made its iconic soft styling cream available in a limited-edition packaging for Pride month. The JVN Pride Air Dry Cream is formulated to reduce frizz by 97% and promises to provide up to 24-hour frizz control. The soft styling cream is formulated with clean hemisqualane which "improves hair health and strength instantly and over time." JVN packs its product with additional ingredients like Chia Seed and Linseed Extract that "lends touchable hold," as well as Moringa Seed Oil that adds softness, shine, and luster. The colorful exterior of JVN's Pride Air Cream is extremely playful and festive. The brand's haircare offerings are vegan, cruelty-free, and color-safe.
Image Credit: JVN
Why This Trend Is Growing
- Pride-inspired Haircare
- Creating limited-edition packaging for Pride month can be a great way for haircare brands to celebrate diversity and inclusivity, while also attracting a niche market of socially conscious consumers.
- Clean Beauty Ingredients
- Formulating haircare products with clean, natural ingredients like Chia Seed and Linseed Extract can appeal to the growing number of consumers who prioritize sustainability and eco-consciousness in their purchasing decisions.
- Frizz Control
- Offering innovative frizz control solutions, like JVN's Pride Air Dry Cream, can be a disruptive innovation opportunity for haircare brands looking to differentiate themselves in a crowded market.
Industries Being Reshaped
- Beauty
- Beauty brands, like JVN, can leverage Pride month to showcase their commitment to inclusivity and diversity, while also tapping into a lucrative market of socially conscious consumers.
- Natural Products
- The natural products industry can benefit from the growing demand for eco-friendly and clean ingredients in haircare products, as well as unique packaging designs that cater to a variety of niche markets.
- Personal Care
- Personal care brands can use innovative frizz control technologies to differentiate themselves in a highly competitive market and appeal to consumers looking for high-quality solutions to common haircare problems.
