Kylie Cosmetics unveiled its latest Kendall x Kylie 2.0 Collection of makeup products, marking the second collaboration between the sisters since 2020. The new launch also marks the first collaboration between Kylie and one of her sisters since her rebrand and reformulation in 2021.
The range features limited-edition items, including a Pressed Powder Palette, a Blush and Highlighter Cheek Quad, a Lip Crayon Set, and Lip Gloss. The Bush and Highlighter palette features a mix of cream and powder products that consumers can wear on their own or mixed together. A lilac theme colors the entire collection, including its packaging. The range also features various pastel purples, such as in the Powder Palette's 18 highly pigmented and all-matte shades. Consumers can purchase the range as of April 6th, 2022.
Image Credit: Kylie Cosmetics
Why This Trend Is Growing
- Celebrity-branded Cosmetics
- The success of Kendall x Kylie 2.0 Collection suggests a growing trend of celebrity-branded cosmetics.
- Limited-edition Makeup Products
- Producing limited-edition makeup products can create a sense of exclusivity and boost sales for brands like Kylie Cosmetics.
- Rebranding and Reformulation
- Following Kylie Cosmetics' rebrand and reformulation, collaborations with celebrity sisters can leverage this change for new product launches.
Industries Being Reshaped
- Beauty Industry
- The beauty industry can leverage the growing trend of celebrity-branded cosmetics to create new partnerships and collaborations.
- Luxury Goods Industry
- Limited-edition makeup products can help luxury brands stand out and create lucrative revenue streams for the luxury goods industry.
- Marketing Industry
- Rebranding and reformulation efforts in the beauty industry can drive new marketing opportunities and brand collaborations for marketers.
