From fashion shoes to gaming bundles, the April 2022 social good trends highlight the efforts by many brands to their part to support the victims of the war in Ukraine.
As news of the war in Ukraine has spread, several fashion brands have spoken out to condemn the conflict. For instance, the Hungarian fashion label Nanushka recently unveiled its Fall/Winter 2022 collection, along with its efforts to support the Ukrainian people via a partnership with the Hungarian Charity Service of the Order of Malta. Similarly, the luxury fashion brand Balenciaga dedicated its Autumn Winter 2022 to the ongoing climate crisis and the war in Ukraine with a show featuring a human-made blizzard within a cylindrical, glass-walled structure.
Beyond the fashion world, the April 2022 social good trends highlight other ways brands are speaking out. For instance, 'Humble Bundle,' the online games retailer that often donates its proceeds to charitable causes, has launched the 'Stand with Ukraine' games bundle to support the cause.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
