Impossible Foods has debuted 'Wild Nuggies,' an updated version of its previously released vegan chicken nuggets. The Wild Nuggies have been designed to resemble endangered animals that are affected by the global food supply chain. Some examples of these animals are rhinos, turtles, polar bears, and whales. Through shaping its nuggets like these endangered species, Impossible Foods aims to "spark a conversation at the dinner table" about how the food we consume affects the natural world.
The Wild Nuggies themselves reflect the direction that food needs to head in in order to be more sustainable. Impossible Foods' nuggets use half of the land and 44% less water than traditional nuggets while also generating 36% less greenhouse gas emissions. These nuggets are available now at various supermarkets and retailers across the United States.
Image Credit: Impossible Foods
Why This Trend Is Growing
- Eco-friendly Food
- There is a growing trend towards eco-friendly foods that have less of an environmental impact, giving rise to opportunities to deliver sustainable alternatives to conventional products.
- Food for Thought
- The use of food as a means to spark conversation about important issues such as sustainability or animal welfare represents a trend that companies can leverage to engage their audience in fresh and meaningful ways.
- Sustainability and Food Supply
- The Wild Nuggies' use of half the land and 44% less water than traditional nuggets demonstrates the potential for more sustainable food production to address environmental concerns and reduce our carbon footprint.
Industries Being Reshaped
- Plant-based Foods
- As consumer demand for healthy, environmentally friendly food options grows, there are opportunities to innovate in the plant-based food industry with products that are not only nutritious but also sustainably produced.
- Food Retail
- With more environmentally conscious consumers, there is an opportunity for food retailers to capitalize on this trend by featuring more eco-friendly food options and promoting sustainable food practices.
- Food Manufacturing
- In order to reduce the environmental impact of food production, companies can invest in innovative manufacturing processes that prioritize sustainable practices, such as the Wild Nuggies' method of reducing greenhouse gas emissions.
