Burger King's Impossible Nuggets are Crispy, Tender & Meat-Free
Laura McQuarrie — October 6, 2021 — Lifestyle
References: bk & businesswire
Burger Kind is the first global quick-service restaurant brand to test Impossible Foods' Impossible Nuggets, which promise to become a favorite among flexitarian and plant-based consumers. The savory meatless nuggets feature a crispy golden-brown breaded coating on the outside and a completely meatless interior that's as tender as ever.
Locations in Des Moines, IA, Boston, MA and Miami, FL will be among the first to get a taste of the Impossible Nuggets made from plants this fall, and an eight-piece order is served with a customer's choice of dipping sauce.
Since 2019, Burger King has been serving the Impossible Whopper (and it was the first QSR to do so) and now, the fast food chain will get to see what guests in its test markets think of the newest meatless menu addition.
Locations in Des Moines, IA, Boston, MA and Miami, FL will be among the first to get a taste of the Impossible Nuggets made from plants this fall, and an eight-piece order is served with a customer's choice of dipping sauce.
Since 2019, Burger King has been serving the Impossible Whopper (and it was the first QSR to do so) and now, the fast food chain will get to see what guests in its test markets think of the newest meatless menu addition.
Trend Themes
1. Meatless Fast Food - The growing trend of meatless fast food has created an opportunity for companies like Impossible Foods to develop plant-based alternatives to meat-based fast food favorites.
2. Flexitarianism - The rise of flexitarianism, a diet that is largely plant-based but allows for some meat consumption, presents an opportunity for fast food chains to expand their plant-based offerings to appeal to this growing segment of consumers.
3. Alternative Proteins - The trend of alternative proteins, including plant-based and cell-based meat, is disrupting the food industry and giving rise to new companies and products that offer sustainable and ethical alternatives to traditional animal-based proteins.
Industry Implications
1. Fast Food - Fast food chains are developing new plant-based menu items to appeal to the growing demand for meatless and flexitarian options, creating an opportunity for companies like Impossible Foods to partner with these chains.
2. Plant-based Foods - The plant-based food industry is experiencing significant growth as consumers seek out healthier and more environmentally sustainable options, creating opportunities for companies like Impossible Foods to develop innovative new products.
3. Alternative Proteins - The alternative protein industry, which includes plant-based and cell-based meat, is disrupting the food industry and giving rise to new companies and products that offer sustainable and ethical alternatives to traditional animal-based proteins.
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