Fast-casual restaurant chain Burger King is officially testing out a new plant-based chicken sandwich menu item in the United States called the 'Impossible Original Chick’n Sandwich.' The item is meant to replicate Burger King's Original Chicken Sandwich, offering customers a meat-free alternative to the fan-favorite menu item.
The new sandwich will consist of a plant-based chicken patty supplied by Impossible Foods, a leading meat alternatives company. Aside from the meatless patty, the sandwich will contain the same toppings as its real chicken counterpart, including shredded lettuce and mayonnaise.
The new 'Impossible Original Chick’n Sandwich' is not the first time Burger King and Impossible Foods have teamed up. In 2019, the two companies joined forces to create a completely plant-based version of Burger King's most iconic menu item: The Whopper.
Image Credit: Burger King
What Makes This Trend Stand Out
- Plant-based Meat Alternatives
- The rise of plant-based meat alternatives is disrupting the meat industry with new opportunities for innovation in creating more sustainable, healthy and ethical food options.
- Fast-food Meatless Menu Items
- The emergence of fast-food meatless menu items is disrupting the fast-food industry with new opportunities for innovation in creating more diverse options for health and environmentally conscious consumers.
- Collaboration Between Fast-food Restaurants and Meat Alternatives Companies
- The collaboration between fast-food restaurants and meat alternatives companies is disrupting the food industry with new opportunities for innovation in creating more appealing meatless fast-food options for mainstream consumers.
Sectors Adopting This
- Food and Beverage
- The plant-based meat alternatives trend is disrupting the food and beverage industry with new opportunities for innovation in creating more sustainable, healthy, and ethical food options.
- Fast-food
- The emergence of fast-food meatless menu items is disrupting the fast-food industry with new opportunities for innovation in creating more diverse options for health and environmentally conscious consumers.
- Meat Alternatives
- The collaboration between fast-food restaurants and meat alternatives companies is disrupting the meat alternatives industry with new opportunities for innovation in creating more mainstream and appealing meatless fast-food options.
