Burger King announced a new pilot test for an upcoming plant-based menu item titled the Original Chick'n Sandwich. The fast-food retailer is testing this menu item in the Cincinnati, Ohio, market beginning August 22nd, 2022, for a limited time. The plant-based chicken on the new sandwich is supplied by 'Impossible Foods,' which Burger King has collaborated with numerous times before. Notable collaborations were on the Impossible Whopper and Impossible Nuggets.
The Impossible x Burger King Original Chick'n Sandwich features shredded lettuce and mayonnaise, as well as the plant-based patty, by default. However, customers are able to add additional ingredients, such as ketchup, tomatoes, and more, at the time of purchase. It is expected that the Original Chick'n Sandwich will make a grander debut if the testing phase is successful.
Image Credit: Burger King
What's Driving This Trend
- Plant-based Fast Food
- The rise of plant-based fast food menus presents an opportunity for companies to attract new customers and better cater to environmentally conscious consumers.
- The 'impossible' Effect
- Collaborating with alternative protein producers like Impossible Foods can offer fast food chains an innovative way to diversify their menu offerings and appeal to changing consumer tastes.
- Customizable Fast Food
- Offering customers the ability to customize their fast food orders presents an opportunity for companies to tap into the growing demand for personalized food options.
Who This Affects Most
- Fast Food
- Fast food chains can benefit from incorporating plant-based options into their menus to keep up with changing consumer tastes and attract new customers.
- Alternative Protein
- Collaborating with fast food chains to supply plant-based ingredients like 'Impossible Foods' offers alternative protein companies an opportunity to expand their distribution and reach a wider audience.
- Food Customization
- Companies that offer customizable fast food options can stand out in a crowded market and appeal to consumers looking for more control over their food choices and preferences.
