These new Impossible Foods products are being launched to help expand the brand's reach and provide consumers with new options to enjoy when foraying into the market of plant-based foods.
The new products include the Spicy Chicken Patties, Spicy Chicken Nuggets and Chicken Tenders, which are all crafted with plant-based recipes with no meat in the mix. The piquantly favored products are intended to satisfy demand for consumers with a penchant for spicy foods and are crafted with a custom blend of spices.
Each of the new Impossible Foods products have between 10 and 12-grams of protein per serving with no cholesterol, up to 35% less fat and up to 55% less saturated fat than chicken-based alternatives. The products are launching into retailers as well as select food service locations across the US.
Image Credit: Impossible Foods
Key Themes Behind This Trend
- Spicy Plant-based Protein
- Opportunity for plant-based food companies to innovate by creating spicy, protein-packed alternatives to meat products.
- Healthier Meat Alternatives
- Opportunity for food companies to create healthier alternatives to meat products by reducing fat and cholesterol content.
- Expanded Plant-based Food Market
- Opportunity for food companies to expand their offerings in the growing plant-based food market by creating new and innovative products.
Where This Applies
- Food Manufacturing
- Opportunity for food manufacturers to create new plant-based products with unique flavors and health benefits.
- Fast Food Restaurants
- Opportunity for fast food restaurants to cater to health-conscious consumers by offering healthier plant-based options on their menus.
- Retail Grocery Stores
- Opportunity for retail grocery stores to expand their plant-based food offerings by adding new and innovative products like the spicy plant-based chicken from Impossible Foods.
