Noodles & Company is bolstering its selection of plant-based offering with the launch of its new Plant-Based Impossible Panko Chicken nationwide.
Earlier this year, Noodles & Company tested out Plant-Based Impossible Panko Chicken in a few select markets. It seems that the meat-free chicken was a hit because the chain is now offering the veggie-based protein nationwide. The new Plant-Based Impossible Panko Chicken is made entirely from plants and features the added bonus of a crispy panko coating on the outside. Not to mention, the faux meat protein also boats a whopping 12 grams of protein per 80 gram serving.
The new Plant-Based Impossible Panko Chicken can be added to just about any Noodles dish and is also featured in two star entrees: LEANguini Rosa with Impossible Chicken and Impossible Orange Chicken Lo Mein.
Image Credit: Noodles & Company
What's Driving This Trend
- Plant-based Meat Alternatives
- As plant-based meat alternatives surge in popularity, food companies that incorporate them into their menus or products may disrupt the traditional meat industry.
- Crispy Panko Coating
- The trend towards crispy panko coatings presents opportunities for food companies to innovate using plant-based breadings and coatings.
- Chain Restaurant Plant-based Options
- As chain restaurants increasingly offer more plant-based options on their menus, there is an opportunity for restaurants to differentiate themselves and capture this growing consumer segment.
Who This Affects Most
- Foodservice
- Foodservice companies that provide plant-based menu offerings with unique presentations and flavors may disrupt traditional meat-focused menus.
- Plant-based Foods
- The plant-based food industry is experiencing rapid growth among health-conscious consumers, presenting opportunities for companies to innovate in the development of meat alternatives and vegan-friendly products.
- Fast Casual Restaurants
- Fast casual restaurants that offer unique plant-based options on their menus can differentiate themselves from their fast food competitors while attracting a growing consumer base.
