Noodle kit company Xiao Chi Jie (XCJ) is reimagining classic Chinese dishes with Impossible Foods’ plant-based pork. There are two new vegan dishes that were made possible with the meatless pork alternative: Sichuan Dan Dan Noodles and Beijing Zha Jiang Noodles. Each of these new noodle kits comes with wheat noodles and sauces, as well as toppings that can be prepared in about 10 minutes and only a pot is needed for boiling water.
"Nearly every province of China has a noodle dish that stands as a pride and joy of that region,” said Jennifer Liao, one of the second-generation Chinese Americans who founded XCJ, “They’re often symbolic and represent Chinese seasons and beliefs—like eating longevity noodles on your birthday or spicy noodles in the hot summers to fight heat with heat.”
What Makes This Trend Stand Out
- Plant-based Pork Alternatives
- The rise of meatless pork alternatives presents an opportunity for companies to create innovative plant-based noodle dishes.
- Convenient Meal Kits
- Convenient and easy-to-prepare meal kits, like those offered by XCJ, cater to busy consumers seeking quick and healthy meals.
- Cultural Cuisine Adaptations
- Companies can differentiate themselves by adapting classic cultural dishes, like Chinese noodle dishes, to suit the tastes and lifestyles of modern consumers.
Sectors Adopting This
- Food and Beverage
- The food and beverage industry can capitalize on the trend of plant-based meat alternatives to create new innovative products to attract vegan and health-conscious consumers.
- Meal Kit Delivery Services
- Meal kit delivery services can leverage the popularity of convenient and easy-to-prepare meals to address the needs of time-pressed consumers.
- Cultural Food Producers
- Cultural food producers can adapt traditional dishes to cater to modern tastes and dietary preferences to maintain relevance in a changing market.
