If you're looking for a frozen meal that's also meat-free, you'll be thrilled to hear that Impossible Foods has just launched new Impossible Bowls.
Like other products made by Impossible Foods, the new Impossible Bowls are made entirely from plant-based ingredients. These bowls are sold frozen and come in single-serve portions, so all you have to do is heat for five minutes and eat. Best of all, there are eight tasty options to choose from, including Sweet & Sour Impossible Pork Made From Plants, Spicy Enchilada Bowl with Impossible Chicken Made From Plants, Pasta Bolognese with Impossible Beef & Pork Made From Plants, and more.
The new Impossible Bowls will be available starting next week at about 4,000 Walmart locations across the U.S.
Image Credit: Impossible Foods
Why This Trend Is Growing
- Plant-based Frozen Meals
- The rise of plant-based diets means that the frozen meal industry offers an opportunity to create and market a variety of affordable, delicious and convenient frozen plant-based meals.
- Single-serve Frozen Bowls
- The convenience of single-serve frozen meals offers an opening for companies to develop and market healthy, easy-to-prepare frozen bowls.
- Expansion of Meat-free Options
- Consumers who are looking for healthy and environmentally-friendly meals on-the-go represent an audience that will continue to drive demand for new meat-free options.
Industries Being Reshaped
- Food Retail
- The expansion of plant-based frozen meals represents a clear opportunity for growth within the food retail sector.
- Manufacturing
- As demand for plant-based options increases, manufacturing companies have the opportunity to develop and produce innovative new frozen meals.
- Fast Food
- As plant-based options become increasingly popular, fast food chains have the opportunity to introduce affordable and tasty meat-free options to their menus.
