Home Chef and Impossible Foods have teamed up once again to offer two new vegetarian meal options, and make it easier for consumers to access plant-based meals. The meals include the Home Chef Meatloaf and Home Chef Taco Stuffed Poblano Pepper, which are both crafted with Impossible Foods' plant-based beef alternative. The meals are focused on providing familiar flavors in a meat-free manner and are inherently convenient thanks to their ready-to-cook format.
The vegetarian meal options from Home Chef and Impossible Foods are being launched at select Kroger locations in the US where consumers can pick them up at a suggested price point of $12.99 per pound. The products highlight the popularity of plant-based meats and offer consumers a familiar option to try out.
Key Themes Behind This Trend
- Plant-based Convenience Meals
- There is an opportunity for food companies to create more plant-based, ready-to-eat meals for consumers looking for a quick and convenient meat-free option.
- Collaborations for Plant-based Products
- Partnering with plant-based meat alternatives like Impossible Foods could be a trend for food companies looking to launch more plant-based options.
- Vegetarian Meal Kits
- Meal kit companies can explore opportunities to incorporate plant-based proteins in their vegetarian meal options.
Where This Applies
- Meal Kit Delivery Services
- Meal kit delivery services can incorporate plant-based proteins in their vegetarian meal options to cater to consumers looking for meat-free options.
- Plant-based Meat Alternatives
- Plant-based meat alternative companies can collaborate with food companies to launch more plant-based options for consumers.
- Grocery Retail
- Grocery retailers can stock and promote plant-based, ready-to-cook meals to cater to consumers looking for convenient meat-free options.
