Freshly, the Nestlé-owned chef-prepared food delivery brand, recently expanded its portfolio with the introduction of Purely Plant. The 100% plant-based menu features six new meals made with whole-food ingredients.
The Purely Plant menu includes the Rainbow Harvest Plant-Based Burger with Sticky Carrot Jam & Summer Veggie Sauté, the Unwrapped Salsa Verde Burrito with Purely Plant Crumble, the Indian-Spiced Chickpea Curry Bowl with Basmati Rice, Lentils & Veggies, the Farmstead Veggie Baked Pasta with Seasonal Veggies & Creamy Marinara, the Buffalo Cauliflower Mac & Cheeze with Garlicky Broccoli, and the Middle Eastern Falafel Bowl with Garlicky Tahini Sauce & Whole Grains.
“We’re thrilled to provide our customers with a convenient way to incorporate minimally processed, plant-based meals into their routines,” said Mike Wystrach, Freshly Founder and CEO. “We recognize that it can be challenging to eat a more plant-based diet without sacrificing on taste; but with the launch of Freshly’s Purely Plant, we’re laser-focused on delivering a variety of delicious, convenient, and better-for-you meal options, while also supporting flexitarians looking to make simple changes towards a more plant-based lifestyle.”
The new Pure Plant menu is now available to option as part of Freshly’s 4, 6, 8, 10, or 12-meal plans starting at $8.49 per meal.
What Makes This Trend Stand Out
- Plant-based Meal Delivery Services
- Freshly's Purely Plant menu shows a trend towards plant-based meal delivery options for consumers looking for healthier and more sustainable meal choices.
- Whole-food Ingredient Menus
- Freshly's use of minimally processed whole-food ingredients reflects a trend towards healthier, more natural food options for consumers.
- Flexitarianism Movement
- Freshly's Pure Plant menu supports the growing movement of flexitarianism, which encourages reduction of meat consumption in favor of plant-based options.
Sectors Adopting This
- Meal Delivery Services
- The introduction of Freshly's Purely Plant menu showcases the need for meal delivery services to offer more plant-based options to cater to changing consumer preferences.
- Food and Beverage Industry
- The trend towards plant-based and whole-food ingredient menus reflects a larger shift in the food and beverage industry towards healthier, more sustainably produced products.
- Sustainability Industry
- The plant-based trend in the food industry is indicative of increasing consumer emphasis on sustainability and environmentally-conscious products, presenting opportunities for packaging and waste reduction innovations.
