After a pandemic-induced slump, retail is starting to resurge and the July 2022 retail trends offer a unique perspective on how brands are bringing the retail experience back.
One way that brands are making retail more enticing is by offering the kind of hands-on experience that you just can't get online. For instance, The Detox Market – a beauty retailer in Toronto – offers 10-minute skin consultations and facial services in addition to a plethora of sustainable beauty products.
On the other hand, the July 2022 retail trends demonstrate that many brands are also leaning toward novelty. For instance, 7-Elevent recently launched 7‑Eleven Evolution, which is a one-of-a-kind outlet in Dallas-Fort Worth. Unlike a traditional convenience store, guests are like guinea pigs that get to help 7-Eleven test out innovative products and offerings not available anywhere else.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
