SsangYong, the South Korean automobile manufacturer, announced the 'SsangYong Torres,' a mid-range SUV poised as a slightly more expensive option than the brand's entry-level vehicles. SsangYong released a short commercial for the Torres that unveils a number of physical features of the SUV. For example, the Torres has five seats and an impressive mount of storage due to its elongated frame that almost resembles a full-size van.
On top of this, the front and rear grilles of the Torres have a unique design that includes six verticle pillars instead of a more traditional mesh frame. The hood curves up on the sides, and the vehicle itself slants downward toward the rear, giving the Torres a streamlined design. The car features LED indicators in the standard locations, as well as on the side-view mirrors with elongated, linear lights that accentuate the shapes of the vehicle.
Image Credit: SsangYong
What's Driving This Trend
- Rugged Suvs
- SsangYong's release of mid-range rugged SUVs with unique design presents a disruptive innovation opportunity for the SUV market.
- LED Indicator Lights
- The integration of elongated LED indicator lights on the side-view mirrors of SUVs presents a disruptive innovation opportunity for the automotive lighting industry.
- Streamlined Designs
- The development of SUVs with curved hoods and streamlined designs presents a disruptive innovation opportunity for car manufacturers to differentiate from traditional boxy SUV designs.
Who This Affects Most
- Automotive
- The automotive industry can benefit from implementing unique design features to create a competitive edge in the growing mid-range SUV market.
- Lighting
- The automotive lighting industry can benefit from developing elongated LED indicator lights to create a new market segment for SUVs with unique lighting features.
- Manufacturing
- The manufacturing industry can benefit from developing more streamlined designs for SUVs to stay competitive in the rapidly growing SUV market.
