Aggressive Overlanding-Ready SUVs

The Hyundai Santa FE XRT Concept is Bold and Boxy

The Hyundai Santa FE XRT Concept is a bold, boxy and aggressive SUV designed with versatility in mind to keep the modern driver or explorer supported no matter the scenario.

The SUV concept is based on the Calligraphy trim, and features a rugged roof rack, a ladder on the rear, compact storage options and much more. The striking vehicle is accented by all-black five-spoke wheels and a series of off-road-ready tires. The engine is a 2.5-liter turbocharged variety capable of pumping out 277-horsepower and 311lb-ft of torque, while the hybrid-assisted turbocharged 1.6-liter boasts 178-horsepower and 195lb-ft of torque.

The Hyundai Santa FE XRT Concept is paired with a six-speed automatic transmission to achieve a top speed of 118mph and the ability to go from zero to 60mph in 9.5-seconds.

Aggressive Overlanding-ready Suvs
The bold and boxy Hyundai Santa FE XRT Concept caters to modern drivers and adventurers with its versatile design.
Rugged Roof Racks and Off-road Tires
The Hyundai Santa FE XRT Concept features a roof rack, ladder, and off-road tires, offering a unique blend of style and functionality.
Hybrid-assisted Turbocharged Engines
The Santa FE XRT Concept offers two engine options, including a 2.5-liter turbocharged engine and a hybrid-assisted turbocharged 1.6-liter engine, providing power and efficiency.

Industries Being Reshaped

Automotive
The automotive industry can explore opportunities to design and manufacture aggressive overlanding-ready SUVs to meet the growing demand for versatile and adventurous vehicles.
Outdoor Recreation
The outdoor recreation industry can leverage the trend of aggressive overlanding-ready SUVs to develop accessories and gear that enhance the off-road experience for modern drivers and explorers.
Green Technology
The green technology industry can capitalize on the hybrid-assisted turbocharged engines trend by innovating and producing more efficient powertrain options for SUVs and other vehicles.
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 46%
Freshness 20%

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