The Hyundai SEVEN concept has been unveiled by the automotive brand as a its latest sport utility electric vehicle (SUEV) that was debuted at the LA Auto Show to offer a glimpse into the potential future of SUV design.
The vehicle is built on the Hyundai Motor Group's Electric-Global Modular Platform (E-GMP) to achieve a long wheelbase and flat platform for the flooring for a completely new kind of vehicle experience. The exterior of the vehicle is characterized by its sculpted, aerodynamic aesthetic that aims to set it apart from the existing models on the market today.
The Hyundai SEVEN concept is paired with a distinct lighting system that was explained by the brand: "Even under darkness of night, SEVEN is easily identified by IONIQ’s signature Parametric Pixel lights that deliver a Welcome Light Sequence on start-up. Parametric Pixels provide a common design thread, linking digital and analog styles, a reminder that its designers considered every aspect of SEVEN’s design, down to a single pixel."
What's Driving This Trend
- Electric-global Modular Platform (E-GMP)
- Innovative vehicle platforms like the E-GMP offer immense potential for futuristic and efficient vehicle design, with a focus on electric power and sustainability.
- Sculpted Aerodynamic Aesthetic Design
- Creating SUVs that are both practical and visually appealing presents an opportunity for companies to set themselves apart from competitors, by incorporating uniquely styled sculpted aerodynamic designs.
- Parametric Pixel Lighting System
- The use of advanced lighting systems in futuristic vehicle designs presents an opportunity for companies to create distinctive and memorable branding elements.
Who This Affects Most
- Automotive Industry
- The development of innovative and sustainable electric-powered platforms like the E-GMP platform facilitates opportunity for continued market disruption.
- Design Industry
- There is a growing need for unique, sculpted designs that combines functionality with aesthetics and reflects the changing needs and values of society.
- Lighting Industry
- Advancements in lighting technology offer new and innovative ways to enhance vehicle design, branding, and user experience that presents a potential market for automotive and lighting industries.
