Baskin-Robbins announced the return of its fan-favorite beer-themed cake 'The Cold One.' Returning just in time for Father's Day celebrations, this cake resembles a large, frothy pint with a shimmering orange color and a bright white handle. The cake itself is an ice cream cake that can be customized with any flavor available at Baskin-Robbins to suit the tastes of the party.
In addition to releasing this special Father's Day-themed ice cream cake, Baskin-Robbins is offering a promotion where customers can receive $5 off an eligible order of $35 or more by entering the code "GRILLMASTER" at checkout. This promotion will be eligible until June 15th, 2022, in the lead-up to Father's Day celebrations. It is important to note that customers can pre-order cakes to be ready at a certain date, meaning the deal can be used for advance orders as well.
Image Credit: Baskin-Robbins
Why This Trend Is Growing
- Beer-themed Cakes
- More bakeries or food companies can create their own beer-themed cakes to cater to consumers who want a unique way to celebrate special occasions.
- Customizable Ice Cream Cakes
- Businesses in the dessert industry can offer customizable ice cream cakes to appeal to consumers who prefer personalized treats.
- Promotions and Discounts for Special Occasions
- Companies can offer promotions and discounts for special occasions to incentivize consumers to purchase their products during these celebratory periods.
Industries Being Reshaped
- Bakery
- Bakeries can offer beer-themed cakes to cater to non-traditional celebratory treats or customizable ice cream cakes to cater to a customer's exact tastes.
- Ice Cream
- Ice cream companies or businesses can use ice cream cakes as a unique way to promote their products or enter the cake industry via customizable ice cream cakes.
- Retail
- Retail businesses can leverage promotions or discounts to appeal to consumers during holiday seasons or special occasions and increase sales.
