Dunkin' and Harpoon Brewery Collaborated on a Box O' Beer
Laura McQuarrie — September 8, 2022 — Marketing
References: DunkinDonuts & prnewswire
For several years now, Dunkin' and Harpoon Brewery have collaborated to create beer and the 2022 lineup introduces three new flavors, one of which is made with actual coffee rolls. For their fifth season working together, Harpoon Brewery and Dunkin' are introducing the Box O' Beer, which shares returning favorites like the Harpoon Dunkin' Pumpkin Spiced Latte Ale with a new recipe. Also in the box, there are new delights to discover with the Harpoon Dunkin' Cold Brew Coffee Porter, Harpoon Dunkin' Hazelnut Blonde Stout and Harpoon Dunkin' Coffee Roll Cream Ale.
To tie in with the coffee-inspired theme, the packaging for the box of beer references Dunkin's Box O' Joe.
For this launch, Harpoon Brewery will be hosting a beer release party, complete with a special, limited-edition Dunkin' Harpoon IPA Donut.
To tie in with the coffee-inspired theme, the packaging for the box of beer references Dunkin's Box O' Joe.
For this launch, Harpoon Brewery will be hosting a beer release party, complete with a special, limited-edition Dunkin' Harpoon IPA Donut.
Trend Themes
1. Coffee-flavored Alcoholic Beverages - There is a growing trend of incorporating coffee flavors into alcoholic beverages, providing opportunities for coffee and beer companies looking to collaborate and innovate.
2. Collaborative Marketing - Collaborations between brands with complementary products or themes, such as coffee and beer, can lead to unique marketing opportunities and mutually beneficial partnerships.
3. Limited-edition Releases - Releasing limited-edition products can create hype and excitement among consumers, encouraging them to try new things and generating interest in the brands involved.
Industry Implications
1. Coffee - Coffee companies could collaborate with breweries to create new coffee-inspired alcoholic beverages, tapping into the growing trend of coffee-flavored drinks.
2. Alcohol - Breweries could continue to innovate within the beer industry by experimenting with new and unique flavor combinations, like coffee and hazelnut, that could attract new customers.
3. Event Planning - Event planners could use the idea of limited-edition releases to create unique experiences, such as hosting release parties for new collaborations between brands like Dunkin' and Harpoon Brewery.
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