The Dunkin' Ice Spice Munchkins® Drink has been announced as a new seasonal refreshment created in collaboration with rapper Ice Spice to provide avid fans with a way to celebrate the change in seasons.
The drink is positioned as a two-in-one refreshment that pairs the brand's Frozen Coffee with its Pumpkin Munchkins Donut Hole Treats alongside a topping of whipped cream and a drizzle of caramel. The final result is a donut-infused seasonal refreshment that's sure to satisfy those looking to switch up their usual pumpkin spice traditions.
Chief Marketing Officer Jill McVicar commented on the Dunkin' Ice Spice Munchkins® Drink saying, "Pumpkin spice season has gotten a bit predictable lately, so we sought help from our friends Ben Affleck and Ice Spice to create a new pumpkin obsession that only Dunkin’ can offer."
Image Credit: Clint Blowers / Dunkin'
What's Driving This Trend
- Donut-infused Blended Coffees
- The Dunkin' Ice Spice Munchkins® Drink is a new seasonal refreshment that combines Frozen Coffee with Pumpkin Munchkins Donut Holes.
- Switching Up Pumpkin Spice Traditions
- The Dunkin' Ice Spice Munchkins® Drink offers a unique twist to the usual pumpkin spice experience.
- Collaboration and Celebrity Endorsements
- Dunkin' partnered with rapper Ice Spice and actor Ben Affleck to create the Dunkin' Ice Spice Munchkins® Drink and bring excitement to the pumpkin spice season.
Who This Affects Most
- Food and Beverage
- The introduction of donut-infused blended coffees creates new opportunities for product innovation within the food and beverage industry.
- Coffee Chains
- Coffee chains can explore partnerships and collaborations to create unique seasonal offerings and attract customers with innovative flavor combinations.
- Celebrity Endorsement
- Collaborating with celebrities and influencers can help brands stand out in a competitive market and generate buzz around new products and limited-time offerings.
