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Top 100 Branding Trends in October

From Hydrating Flower Waters to Coffee-Inspired Beer Packs

— October 28, 2022 — Marketing
The October 2022 branding round-up showcases many innovative and aesthetically pleasing ways that companies caught consumer attention this past month—from the exclusive collaboration between Slurp and Laneway Distillers which brings individuals premium cocktails to the immunity-supporting ARMRA Colostrum. Beauty brands, in particular, dominate the October 2022 branding round-up.

Shiseido celebrated its 150th anniversary and its ground-breaking beauty legacy with a special-edition launch consisting of its award-winning ULTIMUNE™ Power Infusing Concentrate III, the Eudermine Revitalizing Essence, and the ULTIMUNE™ Future Power Shot. The brand also hosted a breathtaking installation called Crimson Cloud, part of its eclectic "From Life Comes Beauty" campaign.

Brands like Lush, on the other hand, embrace spooky season with a sizable, Halloween-themed line. Featuring in the October 2022 branding round-up, the capsule consists of bath bombs, lip scrubs, shower gels, jellies, and more.
8
Score
Popularity
Activity
Freshness
99
Fasting-Focused Nutrition Bars
Fasting-Focused Nutrition Bars
SlimFast Intermittent Fasting Bars Support the Lifestyle
<
98
Cooling Foot Health Products
Cooling Foot Health Products
Dr. Scholl's Instant Cool Combats Athlete's Foot
<
97
Autumnal Caramel Apple Chocolates
Autumnal Caramel Apple Chocolates
The Ghirardelli Milk Chocolate Caramel Apple Squares are Tasty
<
96
Coffee-Inspired Beer Packs
Coffee-Inspired Beer Packs
Dunkin' and Harpoon Brewery Collaborated on a Box O' Beer
<
95
Dessert-Like Protein Milkshakes
Dessert-Like Protein Milkshakes
Barebells Lemon Cheesecake Milkshake Has 26-Grams of Protein
<
94
Minimally Processed Bean Products
Minimally Processed Bean Products
Balanced Bushel’s Beans and Pulses are Nutritious
<
93
Hydrating Flower Waters
Hydrating Flower Waters
Ember Wellness’ Facial Hydrosol is Made for Sensitive Skin
<
92
Seasonal Protein-Packed Coffees
Seasonal Protein-Packed Coffees
Chike Pumpkin Spice Protein Iced Coffee is Functional and Tasty
<
91
Halloween-Themed Beverage Promotions
Halloween-Themed Beverage Promotions
This Fanta Halloween On-Pack Promotion Offers Surprises
<
90
Drinkable Vitamin-Packed Yogurts
Drinkable Vitamin-Packed Yogurts
The Petits Filous Vitamin Rich Yogurts Come in Two Flavors
<
89
Ready-to-Enjoy Margarita Cocktails
Ready-to-Enjoy Margarita Cocktails
Olmeca Altos Margarita Classic Lime is Expertly Crafted
<
88
Uplifting Reforestation Campaigns
Uplifting Reforestation Campaigns
'Outshine' is Hosting the 'Let The Joy Shine Through' Campaign
<
87
Color-Coded Snack Pantries
Color-Coded Snack Pantries
GoGo squeeZ & The Home Edit are Organizing Pantry Chaos
<
86
Storage Facility-Inspired Fashion Capsules
Storage Facility-Inspired Fashion Capsules
Francon's New Collection is Inspired by an Art Storage
<
85
Hearty Canned Soup Products
Hearty Canned Soup Products
The Pacific Foods Plant-Based Chilis and Hearty Soups are Tasty
<
84
Mushroom-Powered Supplements
Mushroom-Powered Supplements
Genuine Health’s Clear Focus is Powered by Lion’s Mane
<
83
Rebranded CPG Companies
Rebranded CPG Companies
Continental Mills is Changing its Name After 90 Years of Operation
<
82
Branded Breathtaking Installations
Branded Breathtaking Installations
Crimson Cloud is Part of Shiseido's 150th Anniversary Campaign
<
81
Celebratory Seasonal Snack Products
Celebratory Seasonal Snack Products
These Pladis Seasonal Products Range From Sweet to Savory
<
80
Fried Dessert-Flavored Ice Creams
Fried Dessert-Flavored Ice Creams
The Doughlicious Dough Chi Cinnamon Churro is Indulgent
<
79
Rum-Doused Chocolate Bars
Rum-Doused Chocolate Bars
Oodaalolly Collaborated with Kasama Rum on Special Batch Chocolate
<
78
Plant-Based Chicken Sandwiches
Plant-Based Chicken Sandwiches
Panda Express is Launching ' Beyond The Original Orange Chicken'
<
77
Savory Mess-Free Prepackaged Sandwiches
Savory Mess-Free Prepackaged Sandwiches
Smucker’s Uncrustables Now Come in Meat and Cheese Flavors
<
76
Chocolatey Espresso Wine Drinks
Chocolatey Espresso Wine Drinks
ChocoVine Espresso is a a Limited-Edition Offering
<
75
Sour Juice Energy Drinks
Sour Juice Energy Drinks
Boost Energy Tropical Fruit Sour Punch Offers Refreshment and Energy
<
74
Mushroom-Inspired Skin Hydration Sets
Mushroom-Inspired Skin Hydration Sets
Herbivore Botanicals Launches a Powerful Hydration Duo
<
73
Nutty Wafer Cereals
Nutty Wafer Cereals
The Kellogg's Little Debbie Nutty Buddy Cereal Offers a Nostalgic Treat
<
72
Performance-Driven Vegan Haircare Lines
Performance-Driven Vegan Haircare Lines
Schwarzkopf Has Developed a New Vegan Care Complex
<
71
Extravagant Chocolate Bars
Extravagant Chocolate Bars
Tcho's Origins & Pairings Gift Box is a Tasty Experience
<
70
Nutrient-Dense Carrot Chews
Nutrient-Dense Carrot Chews
Eat the Change Organic Carrot Chews Come in Three Flavors
<
69
Healthy PB&J Sandwiches
Healthy PB&J Sandwiches
Kram's Sample Pack is a Great Introduction to the Brand's Offerings
<
68
Health-Focused Herbal Tonics
Health-Focused Herbal Tonics
The herbal revolution’s full tonic set contains five recipes
<
67
Holiday-Themed Cartoon Candies
Holiday-Themed Cartoon Candies
Swizzels Minions Very Berry Chew Bars Come in Two Flavors
<
66
Extra-Thick Dipping-Friendly Chips
Extra-Thick Dipping-Friendly Chips
Tostitos Hearty Dippers Prevent Breakage When Dipping
<
65
Autumnal THC Gummies
Autumnal THC Gummies
The Good Day Farm Baked Apple Pie Gummies are Tart and Sweet
<
64
Asian-Flavored Ice Cream Ranges
Asian-Flavored Ice Cream Ranges
Sweety Ice Cream Works with Tastes of Vietnamese Coffee and More
<
63
Ultra-Long-Range EVs
Ultra-Long-Range EVs
Zeekr Teamed up with CATL to Create a Zeekr 001 with 1,000km Range
<
62
Low-CO2 Drink Packaging
Low-CO2 Drink Packaging
Suntory Spirits is Launching a 100% Recycled Aluminum Can
<
61
Kids-Specific Gut Supplements
Kids-Specific Gut Supplements
Genuine Health Offers Fermented Organic Supplements for Kids
<
60
Nighttime Anti-Aging Sets
Nighttime Anti-Aging Sets
Herbivore Botanicals’ Wrinkle-Smoothing Set is Vegan and Cruelty-Free
<
59
Satiating Plant-Based Snack Straws
Satiating Plant-Based Snack Straws
Hippeas Veggie Straws Come in Three Flavors
<
58
Vegan-Friendly Advent Calendars
Vegan-Friendly Advent Calendars
The HAPPI Advent Calendar is Contained in Plastic-Free Packaging
<
57
Chromatic Cereal Popcorn Snacks
Chromatic Cereal Popcorn Snacks
Trix Popcorn is Covered with a Sweet, Fruity Glaze
<
56
Hotel-Run Mindful Festival Events
Hotel-Run Mindful Festival Events
1 Hotel Toronto Ran a Number of Events During the TIFF
<
55
Boldly Flavored Cream Cheeses
Boldly Flavored Cream Cheeses
Philadelphia Intense Cream Cheese Has a Gourmet Recipe
<
54
Halloween-Themed Popping Candies
Halloween-Themed Popping Candies
These Hilco Treats are Perfect for Halloween Enjoyment
<
53
Functional Nutrition Nut Butters
Functional Nutrition Nut Butters
Nutri Butter Comes in Three Options
<
52
Value-Focused Frozen Pizzas
Value-Focused Frozen Pizzas
Dr. Oetker Ristorante Pizza Now Comes in a Price-Marked Pack in the UK
<
51
Limited-Edition Beverage Blend Bundles
Limited-Edition Beverage Blend Bundles
Blume Offers Three Health-focused Blends, Inspired by Fall
<
50
Online Anti-Food Waste Tools
Online Anti-Food Waste Tools
The Premier Foods 'Fresh Take on Food Waste' Tool is Handy
<
49
Flavor-Packed Cooking Concentrates
Flavor-Packed Cooking Concentrates
Campbell's FlavorUp!™ Comes in Three Flavors
<
48
Monstrously Stuffed Marshmallows
Monstrously Stuffed Marshmallows
The Stuffed Puffs Monster Marsh are Spooky and Delicious
<
47
Adult Cartoon Fast-Food Menus
Adult Cartoon Fast-Food Menus
Wendy's is Offering New 'Rick and Morty' Combos for Season 6
<
46
Caffeine-Packed Sports Drinks
Caffeine-Packed Sports Drinks
Fast Twitch Features 200mg of Caffeine and B Vitamins
<
45
Nutritious Canned Lattes
Nutritious Canned Lattes
Pop & Bottle's Variety Pack Gives One a Taste of the Full Beverage Range
<
44
Eco-Conscious Mineral Sunscreens
Eco-Conscious Mineral Sunscreens
Stream2Sea's Sunscreens Boasts EcoSafe Zinc™ & WetBoost™ Tech
<
43
Youth-Enhancing Multi-Action Creams
Youth-Enhancing Multi-Action Creams
INVITY's Youth Activating Cream Concentrate is Science-Powered
<
42
Plant-Based Protein Snacks
Plant-Based Protein Snacks
The JUNKLESS Plant Power Crispy Chewy Protein Bars Come in Two Flavors
<
41
Exclusive Beauty Lines
Exclusive Beauty Lines
Three Exclusive Shiseido Products Celebrate the Brand's 150th Year
<
40
Replenishing Haircare Collections
Replenishing Haircare Collections
This Authentic Beauty Concept Line Delivers Energy & Strength
<
39
Nourishing Purple Shampoos
Nourishing Purple Shampoos
DESIGNME Has Launched Its Innovative Fab.ME Blonde Shampoo
<
38
Tarantula-Inspired Shower Jellies
Tarantula-Inspired Shower Jellies
Lush's Tarantula Shower Jelly is Eerily Soft and Fragrant
<
37
Limited-Edition Rock n' Roll Wines
Limited-Edition Rock n' Roll Wines
Gnarly Head Launched Two Special Edition Wine Varietals
<
36
Complexion-Improving Skincare Sets
Complexion-Improving Skincare Sets
Herbivore Botanicals’ C Stars Brightening Set is Powerful
<
35
Fantasy Novel-Themed Nail Polishes
Fantasy Novel-Themed Nail Polishes
This Sally Hansen Collection Has a Fantastical Theme
<
34
Hot Sauce Flasks
Hot Sauce Flasks
The Fiesta Flask Holds Both Tequila and Hot Sauce
<
33
Fried Chicken Potato Chips
Fried Chicken Potato Chips
The Ruffles KFC Original Recipe Chicken Chips Offer QSR Flavor
<
32
Salon-Quality Press-On Nails
Salon-Quality Press-On Nails
The Glamnetic Choose Your Vibe Press-On Manicure Collection is Cute
<
31
Milky Heat Styling Creams
Milky Heat Styling Creams
JVN's Blowout Styling Milk is Lightweight and Pleasantly Scented
<
30
Black Sesame Snack Boxes
Black Sesame Snack Boxes
Bokksu's Premium Black Sesame Box is Unique and Delicious
<
29
Immunity-Supporting Smart Superfoods
Immunity-Supporting Smart Superfoods
ARMRA Relies on a Very Special Ingredient—Colostrum
<
28
Living Plant-Infused Facial Toners
Living Plant-Infused Facial Toners
Living Leaf Facial Mist Has a Live Centella in the Bottle
<
27
Low-Cost Health Supplements
Low-Cost Health Supplements
OhGood! Gummy Vitamins are Exclusively at Dollar General
<
26
Intentionally Stained Apparel
Intentionally Stained Apparel
Heinz Vintage Drip Adorns Secondhand Streetwear with Ketchup
<
25
Wine-Themed Pet Costumes
Wine-Themed Pet Costumes
Franzia Wines x BARK Collaborated on a Dog Costume and Toy
<
24
Painted Metaverse Houses
Painted Metaverse Houses
The Valspar Color-verse Features the Brand's 2023 Colors of the Year
<
23
Appliance-Themed Playsets
Appliance-Themed Playsets
LG & Playmobil are Unveiling a Toy Collection at IFA 2022
<
22
Women's Health Support Patches
Women's Health Support Patches
These Cheeky Bonsai Patches Come in Two Varieties
<
21
Low-Salt Multigrain Snack Crisps
Low-Salt Multigrain Snack Crisps
The New Pringles Multigrain Range is Launching in the UK
<
20
Anti-Aging Acne Serums
Anti-Aging Acne Serums
La Roche-Posay Effaclar Salicylic Acid Acne Treatment Serum is Effective
<
19
Award-Winning Mezcals
Award-Winning Mezcals
Mezcal Campante Joven is Slick, Tasty and Offered in Modern Packaging
<
18
Flavorful Cereal Mashups
Flavorful Cereal Mashups
This Better Breakfast Month, Kellogg Encourages Mixing and Matching
<
17
Food-Inspired Charitable Collections
Food-Inspired Charitable Collections
Sky High Farm Workwear & Balenciaga Collaborate on This Drop
<
16
Collaborative Premium Cocktail Lines
Collaborative Premium Cocktail Lines
Slurp & Laneway Distillers Foster Elevated Drink Experiences
<
15
Barbie Paint Collabs
Barbie Paint Collabs
These Backdrop X Barbie Colors Celebrate the Barbie Dreamhouse Anniversary
<
14
Teddy Bear NFTs
Teddy Bear NFTs
Build-A-Bear is Entering Web3 with Its First NFTs
<
13
Low-Sugar Ice Cream Treats
Low-Sugar Ice Cream Treats
These Nestlé-Froneri Ice Creams Will Feature Resugar Synergy
<
12
Advanced Beauty Supplements
Advanced Beauty Supplements
INVITY's Ultimate Polyphenols Support Eyes and the Heart
<
11
Nostalgic Kidult Meals
Nostalgic Kidult Meals
McDonald's x Cactus Plant Flea Market Made Happy Meals for Adults
<
10
Red Light Therapy Masks
Red Light Therapy Masks
Ember Wellness’ Allows for At-Home Red Light Therapy Treatment
<
9
Fermented Arnica Foundations
Fermented Arnica Foundations
The Haus Labs Triclone Skin Tech Foundation Comes in 51 Shades
<
8
Affordable Electric Boat Designs
Affordable Electric Boat Designs
X Shore Recently Debuted the X Shore 1 Boat Model
<
7
Sustainable Cannabis Packaging
Sustainable Cannabis Packaging
Autumn Brands Launched New Branding and Sustainable Packaging
<
6
Ethical Neighborhood Convenience Stores
Ethical Neighborhood Convenience Stores
The Goods Mart is a Curated Better-for-You Store
<
5
Vegan Anti-Odorants
Vegan Anti-Odorants
Nuud is a Sustainable and Clean Alternative to Traditional Deodorants
<
4
Expressive Gaming Campaigns
Expressive Gaming Campaigns
This Monopoly Campaign Shows How Playing Teaches Emotional Skills
<
3
Plastic-Replacing Packaging Sleeves
Plastic-Replacing Packaging Sleeves
The Mondi 'Hug&Hold' Paper Packaging Replaces Shrink Wrap
<
2
Spooky Beauty Collections
Spooky Beauty Collections
The Lush Halloween Collection is Inspired by Creatures of the Night
<
1
Nugget-Inspired Boots
Nugget-Inspired Boots
McDonald’s x Ugg Collaborated to Create ‘Nuggies’
<