Top 100 Branding Trends in October

From Hydrating Flower Waters to Coffee-Inspired Beer Packs

— October 28, 2022 — Marketing
The October 2022 branding round-up showcases many innovative and aesthetically pleasing ways that companies caught consumer attention this past month—from the exclusive collaboration between Slurp and Laneway Distillers which brings individuals premium cocktails to the immunity-supporting ARMRA Colostrum. Beauty brands, in particular, dominate the October 2022 branding round-up.

Shiseido celebrated its 150th anniversary and its ground-breaking beauty legacy with a special-edition launch consisting of its award-winning ULTIMUNE™ Power Infusing Concentrate III, the Eudermine Revitalizing Essence, and the ULTIMUNE™ Future Power Shot. The brand also hosted a breathtaking installation called Crimson Cloud, part of its eclectic "From Life Comes Beauty" campaign.

Brands like Lush, on the other hand, embrace spooky season with a sizable, Halloween-themed line. Featuring in the October 2022 branding round-up, the capsule consists of bath bombs, lip scrubs, shower gels, jellies, and more.
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Popularity
Activity
Freshness
95
Autumnal Caramel Apple Chocolates
Autumnal Caramel Apple Chocolates
The Ghirardelli Milk Chocolate Caramel Apple Squares are Tasty
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94
Cooling Foot Health Products
Cooling Foot Health Products
Dr. Scholl's Instant Cool Combats Athlete's Foot
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93
Fasting-Focused Nutrition Bars
Fasting-Focused Nutrition Bars
SlimFast Intermittent Fasting Bars Support the Lifestyle
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92
Coffee-Inspired Beer Packs
Coffee-Inspired Beer Packs
Dunkin' and Harpoon Brewery Collaborated on a Box O' Beer
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91
Minimally Processed Bean Products
Minimally Processed Bean Products
Balanced Bushel’s Beans and Pulses are Nutritious
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90
Storage Facility-Inspired Fashion Capsules
Storage Facility-Inspired Fashion Capsules
Francon's New Collection is Inspired by an Art Storage
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89
Seasonal Protein-Packed Coffees
Seasonal Protein-Packed Coffees
Chike Pumpkin Spice Protein Iced Coffee is Functional and Tasty
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88
Dessert-Like Protein Milkshakes
Dessert-Like Protein Milkshakes
Barebells Lemon Cheesecake Milkshake Has 26-Grams of Protein
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87
Hydrating Flower Waters
Hydrating Flower Waters
Ember Wellness’ Facial Hydrosol is Made for Sensitive Skin
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86
Rum-Doused Chocolate Bars
Rum-Doused Chocolate Bars
Oodaalolly Collaborated with Kasama Rum on Special Batch Chocolate
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85
Celebratory Seasonal Snack Products
Celebratory Seasonal Snack Products
These Pladis Seasonal Products Range From Sweet to Savory
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84
Hearty Canned Soup Products
Hearty Canned Soup Products
The Pacific Foods Plant-Based Chilis and Hearty Soups are Tasty
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83
Halloween-Themed Beverage Promotions
Halloween-Themed Beverage Promotions
This Fanta Halloween On-Pack Promotion Offers Surprises
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82
Nutrient-Dense Carrot Chews
Nutrient-Dense Carrot Chews
Eat the Change Organic Carrot Chews Come in Three Flavors
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81
Drinkable Vitamin-Packed Yogurts
Drinkable Vitamin-Packed Yogurts
The Petits Filous Vitamin Rich Yogurts Come in Two Flavors
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80
Color-Coded Snack Pantries
Color-Coded Snack Pantries
GoGo squeeZ & The Home Edit are Organizing Pantry Chaos
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79
Rebranded CPG Companies
Rebranded CPG Companies
Continental Mills is Changing its Name After 90 Years of Operation
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78
Fried Dessert-Flavored Ice Creams
Fried Dessert-Flavored Ice Creams
The Doughlicious Dough Chi Cinnamon Churro is Indulgent
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77
Autumnal THC Gummies
Autumnal THC Gummies
The Good Day Farm Baked Apple Pie Gummies are Tart and Sweet
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76
Chocolatey Espresso Wine Drinks
Chocolatey Espresso Wine Drinks
ChocoVine Espresso is a a Limited-Edition Offering
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75
Plant-Based Chicken Sandwiches
Plant-Based Chicken Sandwiches
Panda Express is Launching ' Beyond The Original Orange Chicken'
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74
Ready-to-Enjoy Margarita Cocktails
Ready-to-Enjoy Margarita Cocktails
Olmeca Altos Margarita Classic Lime is Expertly Crafted
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73
Branded Breathtaking Installations
Branded Breathtaking Installations
Crimson Cloud is Part of Shiseido's 150th Anniversary Campaign
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72
Performance-Driven Vegan Haircare Lines
Performance-Driven Vegan Haircare Lines
Schwarzkopf Has Developed a New Vegan Care Complex
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71
Holiday-Themed Cartoon Candies
Holiday-Themed Cartoon Candies
Swizzels Minions Very Berry Chew Bars Come in Two Flavors
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70
Mushroom-Powered Supplements
Mushroom-Powered Supplements
Genuine Health’s Clear Focus is Powered by Lion’s Mane
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69
Extra-Thick Dipping-Friendly Chips
Extra-Thick Dipping-Friendly Chips
Tostitos Hearty Dippers Prevent Breakage When Dipping
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68
Hotel-Run Mindful Festival Events
Hotel-Run Mindful Festival Events
1 Hotel Toronto Ran a Number of Events During the TIFF
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67
Sour Juice Energy Drinks
Sour Juice Energy Drinks
Boost Energy Tropical Fruit Sour Punch Offers Refreshment and Energy
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66
Adult Cartoon Fast-Food Menus
Adult Cartoon Fast-Food Menus
Wendy's is Offering New 'Rick and Morty' Combos for Season 6
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65
Nutty Wafer Cereals
Nutty Wafer Cereals
The Kellogg's Little Debbie Nutty Buddy Cereal Offers a Nostalgic Treat
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64
Satiating Plant-Based Snack Straws
Satiating Plant-Based Snack Straws
Hippeas Veggie Straws Come in Three Flavors
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63
Nighttime Anti-Aging Sets
Nighttime Anti-Aging Sets
Herbivore Botanicals’ Wrinkle-Smoothing Set is Vegan and Cruelty-Free
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62
Kids-Specific Gut Supplements
Kids-Specific Gut Supplements
Genuine Health Offers Fermented Organic Supplements for Kids
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61
Mushroom-Inspired Skin Hydration Sets
Mushroom-Inspired Skin Hydration Sets
Herbivore Botanicals Launches a Powerful Hydration Duo
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60
Ultra-Long-Range EVs
Ultra-Long-Range EVs
Zeekr Teamed up with CATL to Create a Zeekr 001 with 1,000km Range
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59
Savory Mess-Free Prepackaged Sandwiches
Savory Mess-Free Prepackaged Sandwiches
Smucker’s Uncrustables Now Come in Meat and Cheese Flavors
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58
Vegan-Friendly Advent Calendars
Vegan-Friendly Advent Calendars
The HAPPI Advent Calendar is Contained in Plastic-Free Packaging
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57
Extravagant Chocolate Bars
Extravagant Chocolate Bars
Tcho's Origins & Pairings Gift Box is a Tasty Experience
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56
Halloween-Themed Popping Candies
Halloween-Themed Popping Candies
These Hilco Treats are Perfect for Halloween Enjoyment
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55
Functional Nutrition Nut Butters
Functional Nutrition Nut Butters
Nutri Butter Comes in Three Options
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54
Replenishing Haircare Collections
Replenishing Haircare Collections
This Authentic Beauty Concept Line Delivers Energy & Strength
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53
Value-Focused Frozen Pizzas
Value-Focused Frozen Pizzas
Dr. Oetker Ristorante Pizza Now Comes in a Price-Marked Pack in the UK
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52
Caffeine-Packed Sports Drinks
Caffeine-Packed Sports Drinks
Fast Twitch Features 200mg of Caffeine and B Vitamins
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51
Chromatic Cereal Popcorn Snacks
Chromatic Cereal Popcorn Snacks
Trix Popcorn is Covered with a Sweet, Fruity Glaze
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50
Plant-Based Protein Snacks
Plant-Based Protein Snacks
The JUNKLESS Plant Power Crispy Chewy Protein Bars Come in Two Flavors
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49
Limited-Edition Beverage Blend Bundles
Limited-Edition Beverage Blend Bundles
Blume Offers Three Health-focused Blends, Inspired by Fall
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48
Healthy PB&J Sandwiches
Healthy PB&J Sandwiches
Kram's Sample Pack is a Great Introduction to the Brand's Offerings
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47
Health-Focused Herbal Tonics
Health-Focused Herbal Tonics
The herbal revolution’s full tonic set contains five recipes
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46
Youth-Enhancing Multi-Action Creams
Youth-Enhancing Multi-Action Creams
INVITY's Youth Activating Cream Concentrate is Science-Powered
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45
Nourishing Purple Shampoos
Nourishing Purple Shampoos
DESIGNME Has Launched Its Innovative Fab.ME Blonde Shampoo
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44
Eco-Conscious Mineral Sunscreens
Eco-Conscious Mineral Sunscreens
Stream2Sea's Sunscreens Boasts EcoSafe Zinc™ & WetBoost™ Tech
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43
Boldly Flavored Cream Cheeses
Boldly Flavored Cream Cheeses
Philadelphia Intense Cream Cheese Has a Gourmet Recipe
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42
Exclusive Beauty Lines
Exclusive Beauty Lines
Three Exclusive Shiseido Products Celebrate the Brand's 150th Year
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41
Limited-Edition Rock n' Roll Wines
Limited-Edition Rock n' Roll Wines
Gnarly Head Launched Two Special Edition Wine Varietals
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40
Milky Heat Styling Creams
Milky Heat Styling Creams
JVN's Blowout Styling Milk is Lightweight and Pleasantly Scented
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39
Complexion-Improving Skincare Sets
Complexion-Improving Skincare Sets
Herbivore Botanicals’ C Stars Brightening Set is Powerful
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38
Online Anti-Food Waste Tools
Online Anti-Food Waste Tools
The Premier Foods 'Fresh Take on Food Waste' Tool is Handy
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37
Monstrously Stuffed Marshmallows
Monstrously Stuffed Marshmallows
The Stuffed Puffs Monster Marsh are Spooky and Delicious
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36
Fantasy Novel-Themed Nail Polishes
Fantasy Novel-Themed Nail Polishes
This Sally Hansen Collection Has a Fantastical Theme
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35
Nutritious Canned Lattes
Nutritious Canned Lattes
Pop & Bottle's Variety Pack Gives One a Taste of the Full Beverage Range
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34
Fried Chicken Potato Chips
Fried Chicken Potato Chips
The Ruffles KFC Original Recipe Chicken Chips Offer QSR Flavor
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33
Living Plant-Infused Facial Toners
Living Plant-Infused Facial Toners
Living Leaf Facial Mist Has a Live Centella in the Bottle
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32
Salon-Quality Press-On Nails
Salon-Quality Press-On Nails
The Glamnetic Choose Your Vibe Press-On Manicure Collection is Cute
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31
Tarantula-Inspired Shower Jellies
Tarantula-Inspired Shower Jellies
Lush's Tarantula Shower Jelly is Eerily Soft and Fragrant
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30
Food-Inspired Charitable Collections
Food-Inspired Charitable Collections
Sky High Farm Workwear & Balenciaga Collaborate on This Drop
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29
Appliance-Themed Playsets
Appliance-Themed Playsets
LG & Playmobil are Unveiling a Toy Collection at IFA 2022
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28
Flavor-Packed Cooking Concentrates
Flavor-Packed Cooking Concentrates
Campbell's FlavorUp!™ Comes in Three Flavors
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27
Asian-Flavored Ice Cream Ranges
Asian-Flavored Ice Cream Ranges
Sweety Ice Cream Works with Tastes of Vietnamese Coffee and More
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26
Wine-Themed Pet Costumes
Wine-Themed Pet Costumes
Franzia Wines x BARK Collaborated on a Dog Costume and Toy
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25
Immunity-Supporting Smart Superfoods
Immunity-Supporting Smart Superfoods
ARMRA Relies on a Very Special Ingredient—Colostrum
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24
Painted Metaverse Houses
Painted Metaverse Houses
The Valspar Color-verse Features the Brand's 2023 Colors of the Year
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23
Black Sesame Snack Boxes
Black Sesame Snack Boxes
Bokksu's Premium Black Sesame Box is Unique and Delicious
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22
Low-Cost Health Supplements
Low-Cost Health Supplements
OhGood! Gummy Vitamins are Exclusively at Dollar General
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21
Award-Winning Mezcals
Award-Winning Mezcals
Mezcal Campante Joven is Slick, Tasty and Offered in Modern Packaging
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20
Hot Sauce Flasks
Hot Sauce Flasks
The Fiesta Flask Holds Both Tequila and Hot Sauce
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19
Anti-Aging Acne Serums
Anti-Aging Acne Serums
La Roche-Posay Effaclar Salicylic Acid Acne Treatment Serum is Effective
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18
Collaborative Premium Cocktail Lines
Collaborative Premium Cocktail Lines
Slurp & Laneway Distillers Foster Elevated Drink Experiences
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17
Women's Health Support Patches
Women's Health Support Patches
These Cheeky Bonsai Patches Come in Two Varieties
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16
Low-Salt Multigrain Snack Crisps
Low-Salt Multigrain Snack Crisps
The New Pringles Multigrain Range is Launching in the UK
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15
Low-Sugar Ice Cream Treats
Low-Sugar Ice Cream Treats
These Nestlé-Froneri Ice Creams Will Feature Resugar Synergy
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14
Barbie Paint Collabs
Barbie Paint Collabs
These Backdrop X Barbie Colors Celebrate the Barbie Dreamhouse Anniversary
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13
Flavorful Cereal Mashups
Flavorful Cereal Mashups
This Better Breakfast Month, Kellogg Encourages Mixing and Matching
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12
Teddy Bear NFTs
Teddy Bear NFTs
Build-A-Bear is Entering Web3 with Its First NFTs
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11
Advanced Beauty Supplements
Advanced Beauty Supplements
INVITY's Ultimate Polyphenols Support Eyes and the Heart
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10
Fermented Arnica Foundations
Fermented Arnica Foundations
The Haus Labs Triclone Skin Tech Foundation Comes in 51 Shades
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9
Red Light Therapy Masks
Red Light Therapy Masks
Ember Wellness’ Allows for At-Home Red Light Therapy Treatment
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8
Nostalgic Kidult Meals
Nostalgic Kidult Meals
McDonald's x Cactus Plant Flea Market Made Happy Meals for Adults
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7
Affordable Electric Boat Designs
Affordable Electric Boat Designs
X Shore Recently Debuted the X Shore 1 Boat Model
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6
Vegan Anti-Odorants
Vegan Anti-Odorants
Nuud is a Sustainable and Clean Alternative to Traditional Deodorants
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5
Ethical Neighborhood Convenience Stores
Ethical Neighborhood Convenience Stores
The Goods Mart is a Curated Better-for-You Store
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4
Expressive Gaming Campaigns
Expressive Gaming Campaigns
This Monopoly Campaign Shows How Playing Teaches Emotional Skills
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3
Plastic-Replacing Packaging Sleeves
Plastic-Replacing Packaging Sleeves
The Mondi 'Hug&Hold' Paper Packaging Replaces Shrink Wrap
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2
Spooky Beauty Collections
Spooky Beauty Collections
The Lush Halloween Collection is Inspired by Creatures of the Night
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1
Nugget-Inspired Boots
Nugget-Inspired Boots
McDonald’s x Ugg Collaborated to Create ‘Nuggies’
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