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Fasting-Focused Nutrition Bars

SlimFast Intermittent Fasting Bars Support the Lifestyle

— September 16, 2022 — Marketing
The SlimFast Intermittent Fasting bars are a new offering arriving as part of the brand's new product line on a national basis in the US at Walmart locations. The bars are formulated with the intermittent fasting lifestyle in mind to support those looking to restrict their intake of foods during certain hours and enjoy nutrient-dense options the rest of the time. Each bar features 15-grams of protein and 10-grams of fiber, and come in boxes of five for $9.99.

Registered Dietitian and SlimFast Consultant Maryann Walsh spoke on the new SlimFast Intermittent Fasting bars and the additional products saying, "These new offerings from SlimFast bring consumers easy-to-use, delicious options that support them during their eating and fasting zones, so they can successfully achieve their milestones and feel confident they have the tools to properly practice intermittent fasting.”
Trend Themes
1. Intermittent Fasting - Nutrition bars designed to support the intermittent fasting lifestyle present opportunities to innovate in the health and wellness industry.
2. High-protein Snacks - The trend towards high-protein snacks for on-the-go nutrition creates opportunities for snack food companies to incorporate fasting-friendly options.
3. Portable Nutrition - The demand for convenient and nutritious foods creates opportunities for companies to develop more portable fasting-focused snacks.
Industry Implications
1. Health and Wellness - Fasting-focused nutrition bars align with the growing trend towards health and wellness, presenting opportunities to capitalize on the health-conscious consumer market.
2. Snack Foods - The popularity of intermittent fasting creates opportunities for snack food companies to introduce new and innovative products that cater to fasting and non-fasting consumers alike.
3. Fitness and Weight Loss - SlimFast's new intermittent fasting bars target consumers interested in fitness and weight loss, creating opportunities for companies to develop new products that cater to this market.
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