The Vitl protein bars have been created by the personalized nutrition brand as a series of snacks for consumers seeking out a functional food product for their everyday lifestyle.
The bars come in three options including Glow, Energy and Focus, which are each packed with 14-grams of protein along with vitamins and minerals to support good health. The low-sugar bars contain 143-calories each, and feature such flavors as Chocolate Brownie, Salted Carmel and Dark Chocolate & Raspberry to give them a dessert-like quality.
Founder and CEO Jonathan Relph spoke on the Vitl protein bars saying, "A first of its kind for Vitl, we spent over two years perfecting the recipe, to create a delicious bar that not only tastes great but has functional benefits too. Designed in a convenient packet, they are perfect for on-the-go snacking, whether that’s before a gym class, as an afternoon pick-me-up, or as a healthier swap for chocolate.”
Key Themes Behind This Trend
- Functional Protein Bars
- Opportunity for other personalized nutrition brands to develop or expand their own line of functional protein bars.
- Low-sugar Snacks
- Potential for food and beverage companies to create and market healthier snack options with fewer calories and less sugar.
- Convenient On-the-go Snacks
- Room for innovation in the snack industry to create more portable and efficient snack options for busy, health-conscious consumers.
Where This Applies
- Personalized Nutrition
- Vitl's success in creating functional protein bars presents an opportunity for other personalized nutrition companies to expand their product offerings.
- Health Food
- The demand for low-sugar, high-protein snacks presents an opportunity for the health food industry to create and market premium snack products.
- Fitness and Sports
- Functional protein bars are an ideal snack option for athletes and gym-goers, presenting an opportunity for companies to expand their offerings in the fitness and sports industry.
