Vievé is venturing into the healthy snacking sector with the launch of low-sugar, high-protein bars to support people with active lifestyles and those who want to lose weight.
"Since 2018, we have focused on functional hydration for busy people with our protein water, however, we now see our new protein bars as a great complementary product for health-conscious individuals," said Vievé founder and CEO, Rafael Rozenson. "These new bars are also designed for those on GLP-1, following research that has shown that 50% of our customers use its products as part of a weight loss regime.”
With flavor-packed varieties like Strawberry Blondie, Coconut Crunch and Pistachio Punch, snackers benefit from 15 grams of protein and 12 grams of fiber.
Key Themes Behind This Trend
- Functional Snacking
- Consumers are increasingly turning to snacks that provide nutritional benefits beyond basic sustenance, offering an opportunity for innovation in health-focused convenience foods.
- GLP-1 Support Foods
- With the rise of GLP-1 drugs for weight loss, there is a growing need for products specifically tailored to complement these treatments, showcasing potential for niche health product development.
- Flavor-packed Nutrition
- There is an emerging demand for healthy snacks that do not compromise on taste, encouraging brands to innovate in combining flavor with functional ingredients.
Where This Applies
- Health-conscious Snacks
- The expansion of the healthy snacking sector is driven by consumers' increasing awareness of nutritional benefits, opening doors for companies to create innovative snack solutions.
- Nutraceuticals
- The overlap between food and pharmaceuticals is becoming more pronounced, as demonstrated by snacks designed for specific health outcomes, positioning nutraceuticals as a growth industry.
- Specialty Diet Products
- The demand for products that cater to specific dietary needs, such as those of GLP-1 users, highlights the potential for developing specialized food items targeting distinct consumer segments.
