Vievé Protein Water Wild Cherry is the brand's latest flavor of its signature functional hydration product that's expected to capture the attention of nutrition-minded consumers this spring and summer. The drink features 20-grams of collagen protein and just 90-calories per bottle yet boasts the refreshing flavor of wild cherry in every sip. This gives the drink the perfect profile for consumers to incorporate their nutritional regime to increase hydration, elevate their protein intake and more in a delicious way.
Founder and CEO Rafael Rozenson spoke on the new Vievé Protein Water Wild Cherry saying, "At this time of year, consumers are looking for fresh and invigorating flavours and I think we’ve captured that perfectly with wild cherry; it’s a delightful combination of hydration and protein. As with all drinks in the range, wild cherry contains no added sugar and is gluten-free, making it ideal for the health market, as well as being the ultimate thirst-quencher for the warmer months.”
Why This Trend Is Growing
- Collagen Protein Drinks
- Opportunity for product innovation in the drink industry by combining protein and hydration in refreshing beverages.
- Functional Hydration Products
- Potential for growth in the market of functional beverages that offer specific health benefits and flavors.
- Nutrition-minded Consumer Products
- Space for developing products tailored to consumer health preferences focusing on protein and calorie content.
Industries Being Reshaped
- Beverage Industry
- Innovative opportunities within the beverage sector to create functional and nutritious drinks appealing to health-conscious consumers.
- Health & Wellness Sector
- Potential for disruption in the health and wellness industry by introducing protein-rich hydration products that meet market demand.
- Food & Beverage Market
- Space for novel offerings in the food and beverage market that cater to consumer interests in protein-rich, low-calorie options like protein water.
