The REBBL Clear Protein Beverage is from SYSTM Foods
Michael Hemsworth — February 28, 2026 — Lifestyle
References: prnewswire & source86
The REBBL Clear Protein Beverage has been developed by SYSTM Foods as a functional beverage range that targets consumer demand for nutritional solutions that don't lose sight of flavor or convenience.
The product range will be launched at the Natural Products Expo West 2026 in Anaheim and leverages a clear protein formulation that offers an alternative to milky, potentially chalky competitor options on the market. The drinks each have 20-grams of whey protein that's non-GMO with zero sugar and 80-calories, while also featuring essential electrolytes including potassium, magnesium and sodium to support hydration. The drinks are rounded out with zinc for immunity support and come in four flavors including Lemon Lime, Mixed Berry, Mandarin Orange and Strawberry Watermelon.
CEO of SYSTM Foods Elizabeth Stephenson spoke on the REBBL Clear Protein Beverage in a press release saying, "For too long, protein has meant heavy shakes that feel more like a meal than a beverage. REBBL Clear Protein breaks that mold, delivering complete protein in a light, refreshing, zero-sugar beverage that consumers will want to reach for throughout the day.”
The product range will be launched at the Natural Products Expo West 2026 in Anaheim and leverages a clear protein formulation that offers an alternative to milky, potentially chalky competitor options on the market. The drinks each have 20-grams of whey protein that's non-GMO with zero sugar and 80-calories, while also featuring essential electrolytes including potassium, magnesium and sodium to support hydration. The drinks are rounded out with zinc for immunity support and come in four flavors including Lemon Lime, Mixed Berry, Mandarin Orange and Strawberry Watermelon.
CEO of SYSTM Foods Elizabeth Stephenson spoke on the REBBL Clear Protein Beverage in a press release saying, "For too long, protein has meant heavy shakes that feel more like a meal than a beverage. REBBL Clear Protein breaks that mold, delivering complete protein in a light, refreshing, zero-sugar beverage that consumers will want to reach for throughout the day.”
Trend Themes
1. Clear Protein Beverages - Consumers are gravitating toward transparent, non-milky protein formats that deliver high protein without the texture or calorie load of traditional shakes, opening space for new formulation and packaging formats.
2. Fruit-forward Functional Flavors - Flavor profiles emphasizing real fruit notes and refreshing citrus or berry blends are redefining functional drinks to feel more like pleasurable beverages than medicinal supplements.
3. Low-calorie Electrolyte-protein Hybrids - The convergence of hydration electrolytes with complete protein in low-calorie, zero-sugar formats is creating hybrid beverages that bridge sports recovery and everyday wellness use cases.
Industry Implications
1. Sports Nutrition - Product lines that replace heavy protein shakes with light, hydrating alternatives could shift purchasing from bodybuilding-focused offerings toward all-day, performance-support beverages.
2. Ready-to-drink Beverages - Shelf-stable, flavorful clear protein drinks present opportunities for new retail assortments and impulse purchases in convenience and grocery channels.
3. Food-tech - Advances in protein isolation and clarity technologies are enabling ingredient startups to create novel textures and nutritional profiles that challenge traditional whey and plant-based beverage formulations.
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