The Vital Proteins Collagen Sparkling Water range has been launched by the brand as a skin-supporting hydration line perfect for supporting consumers on the hunt for a better-for-you option to sip on.
The drink range features a full serving of VERISOL® collagen peptides in each serving, which is reportedly shown through clinical trials to improve skin health in 30 days. The drinks also features 100% of the recommended daily intake of vitamin C to support collagen synthesis and production, while still featuring no sugar or artificial sweeteners with 15-calories in each can. The beverages come in three flavors including Lemon Lime, Strawberry Blossom and Blood Orange.
Vice President of Marketing Strategy & Innovation Jill Abbott spoke on the Vital Proteins Collagen Sparkling Water range saying, "Consumers today want their drinks to do double duty – hydrating while supporting their overall wellness goals. Our new Collagen Sparkling Water was created to meet that shift, offering sparkling water fans, longtime collagen users and newcomers a flavorful, no-fuss way to enjoy the clinically studied benefits of collagen peptides as part of their daily routines."
Key Themes Behind This Trend
- Functional Sparkling Beverages
- A rising category of flavored sparkling waters delivering measurable wellness benefits that repositions soft drinks as health-supporting daily rituals.
- Collagen-infused Everyday Products
- Products incorporating clinically studied collagen peptides into routine consumables expand the definition of ingestible beauty beyond supplements.
- Clean-label Beauty-from-within
- Demand for sugar-free, low-calorie formulations with transparent, science-backed ingredients creates space for consumables that communicate both efficacy and purity.
Where This Applies
- Beverage Manufacturing
- Beverage producers face opportunities to reformulate portfolios toward fortified, low-calorie sparkling drinks that compete with both water and functional beverages.
- Nutraceuticals and Supplements
- Supplement companies can leverage clinically validated ingredients like VERISOL® collagen to enter mainstream drink formats and broaden daily use occasions.
- Beauty and Personal Care
- Beauty brands are positioned to integrate ingestible solutions into their product mixes, linking topical regimens with consumable formats for holistic skincare propositions.
