Vital Proteins Lemon Collagen Peptides Has Zero Sugar
Michael Hemsworth — June 28, 2022 — Marketing
References: vitalproteins & foodbev
The Vital Proteins Lemon Collagen Peptides supplement is the latest flavor being added to the brand's product roster to help consumers enjoy a lighter flavor experience.
The collagen supplement flavor will join the brand's existing vanilla and chocolate flavors, and boasts 20-grams of grass-fed, pasture-raised collagen peptides. The product contains zero-grams of sugar and can be enjoyed by stirring it into a glass of hot or cold water, or into a smoothie.
CEO Tracey Warner Halama spoke on the new Vital Proteins Lemon Collagen Peptides supplement saying, "At Vital Proteins, we’re always thinking about how we can make the benefits of collagen peptides – healthy skin, hair, nails, bones and joints – even more approachable to more people. Lemon Collagen Peptides offers our consumers one more way to easily incorporate collagen peptides into their daily wellness routine in a familiar lemon flavour, be it first thing in the morning or a midday hydration break.”
The collagen supplement flavor will join the brand's existing vanilla and chocolate flavors, and boasts 20-grams of grass-fed, pasture-raised collagen peptides. The product contains zero-grams of sugar and can be enjoyed by stirring it into a glass of hot or cold water, or into a smoothie.
CEO Tracey Warner Halama spoke on the new Vital Proteins Lemon Collagen Peptides supplement saying, "At Vital Proteins, we’re always thinking about how we can make the benefits of collagen peptides – healthy skin, hair, nails, bones and joints – even more approachable to more people. Lemon Collagen Peptides offers our consumers one more way to easily incorporate collagen peptides into their daily wellness routine in a familiar lemon flavour, be it first thing in the morning or a midday hydration break.”
Trend Themes
1. Citrus-flavored Collagen Supplements - There is an emerging trend of infusing lemon and other citrus flavors into collagen supplements, making them more appealing to health-conscious consumers who often choose flavors over nutritional benefits.
2. Zero-sugar Supplements - As more people become aware of the negative impact of sugar on their health, there is an increasing demand for supplements that contain zero grams of sugar, creating a niche market opportunity for companies who can offer products with this USP.
3. Collagen Products Targeting Specific Health Benefits - With the popularity of collagen supplements growing, companies can explore creating products that target specific health benefits, such as skin health, joint pain relief, or bone strength, among others.
Industry Implications
1. Health and Wellness - The health and wellness industry can use this trend to create and market collagen supplements infused with other popular flavor profiles, such as orange, grapefruit, or lime, among others.
2. Fitness and Sports Nutrition - The fitness and sports nutrition industry can create and market collagen supplements targeting athletes and active individuals who need additional joint support, muscle recovery, or injury prevention, among others.
3. Natural Food and Beverage - The natural food and beverage industry can create and market collagen-infused ready-to-drink beverages, such as lemonade, tea, or flavored water, among others, as an attractive alternative to sugar-laden drinks.
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